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Bank On It

New episodes air every Tuesday morning on your way to work. The host John Siracusa is well known in the banking industry as the founder/creator of the #banksocial conference Every week, John Siracusa interviews a wide range of experts from Jay Baer to NASA. Bank and Credit Union executives who are responsible for strategy will benefit from the A-list celebrities that are guests on the show. The ideas are so powerful that everyone can learn something new, with every show. You can follow John Twitter @johnsiracusa. LinkedIn.com/in/Siracusa. www.banksocialmediaconference.com
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Now displaying: 2015
Dec 22, 2015

Jay frequently speaks at some of the best conferences worldwide also has an amazing resume of companies he’s worked at like @hubspot and @google. How do we identify our unfair advantage as a business/marketer and how do we communicate that so the world knows it?  Jay Acunzo and the host John Siracusa have a great conversation on this and a few other related subjects.  

 

 You can subscribe to the podcast here via iTunes or Stitcher.   

Or listen online here

Resources and Links

Twitter.com/@jay_zo

http://www.sorryformarketing.com 

 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Dec 15, 2015

Video. Probably one of the most effective content pieces to a social media strategy.  But how can a bank or credit union use it effectively?  Subscribe and listen to this fun, amazing, and very practical interview with @bryanfonville @joenesbitt from @CentralNatlBank discussing with @johnsiracusa how to get started creating effective videos from a behind the scenes look.  Their videos are a must watch.

 

You can subscribe to the podcast here via iTunes or Stitcher.

Resources and links

www.youtube.com/CentralNatlBank

www.twitter.com/CentralNatlBank

www.facebook.com/centralnatlbank

www.instagram.com/centralnatlbank

www.cnbwaco.com

 

About the host

 

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Dec 8, 2015

In this episode the host @johnsiracusa interviews marketers from banks and credit unions from across the USA to discuss what makes a great social media and banking/credit union conference.  

Resources and Links

 

Banks and Credit Unions on this podcast.

Rachel Schwab from Equitable Bank

www.twitter.com/Equitable_Bank

www.equitablebank.com

www.linkedin.com/in/rachelschwab

 

Monica Baker & Allen Halas from Pyramax Bank

www.twitter.com/PyraMaxBank

www.pyramaxbank.com

www.linkedin.com/in/allenhalas

www.linkedin.com/in/monicawbaker

 

 

Lisa Davis from Idaho Central Credit Union

www.twitter.com/idaho_central

www.iccu.com

www.linkedin.com/in/lisagraef

 

 

Bryan Fonville from Central National Bank

www.twitter.com/CentralNatlBank

www.cnbwaco.com

www.linkedin.com/in/bryanfonville

 

Lee Gilder From Picatinny Federal Credit Union

www.twitter.com/PicaCreditUnion

www.picacreditunion.com  

www.linkedin.com/in/lee-guilder-7531034b

 

Jim Donnelly From Bangor Savings Bank in Maine

www.twitter.com/bangorsavings

www.bangor.com

www.linkedin.com/in/jim-donnelly-4393677

 

Ashley Scroggins From West Community Credit Union & Tiger Credit Union

www.twitter.com/westcommunitycu

www.westcommunitycu.org

www.tigerscu.org

www.twitter.com/tigerscu

www.linkedin.com/in/ashley-scroggins-6230a323  

 

Jessica Flax First National Bank of Hutchison

www.twitter.com/FNBFirst  

www.fnbhutch.com

www.linkedin.com/in/jessica-flax-b085b0b4

 

Nicole Phillips From Bright Star Credit Union

www.twitter.com/BrightStarCU

www.bscu.org

 

Amy Minash From Centennial Bank Colorado

www.twitter.com/centbanking

www.centennialbanking.com

www.linkedin.com/in/bankmarketingexpert

 

 

Kate Cwieka From  Avidia bank

www.twitter.com/avidiabank

www.avidiabank.com

www.twitter.com/BankSmartKATE  

www.linkedin.com/in/katelin-cwieka-6612558a

 

Roger Sundermeier From First Arkansas Bank & Trust

www.firstarkansasbank.com

 www.twitter.com/fabandt

www.linkedin.com/in/rogersundermeier

 

 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Dec 1, 2015

In this episode the host @johnsiracusa & his guest @JoePulizzi discuss the difference between social media and content marketing with a powerful understanding of strategy moving forward.  At the end of the day what's the business sense of your efforts.  There are clear concise understanding with actionable steps to implement moving forward.

 

You can subscribe to the podcast here via iTunes or Stitcher.  

 

Resources and Links

twitter.com/joepulizzi

http://contentmarketinginstitute.com  

Buy his book http://contentmarketinginstitute.com/content-inc/ 

About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 24, 2015

Before a financial Institution creates any major initiatives to gain new customers, they must understand their market first.  With that, financial institutions must also create a consistent way to continual way to re-understanding the ever-changing market in which they serve.

 

You can subscribe to the podcast here via iTunes or Stitcher.  

 

Resources and Links

twitter.com/mi_sullivan

formarketinsights.com

 

About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 17, 2015

In this episode the host John Siracusa interviews Marty Weintraub on the true difference between earned & paid media.  Getting true and powerful understanding of content and distribution, to learn very practical guide with at least 3 takeaways.  This interview included chock full of statistics, insight and energy.  We also discussed the difference between Demographics and Psycho Graphics.  Targeting is a must.  Powerful interview.

 

Yes, he does sing Kumbaya, multiple times

 

You can subscribe to the podcast here via iTunes or Stitcher.  

Resources & Links

twitter.com/martyweintraub

aimclear.com

 

 

About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 10, 2015

Episode 025 @petershankman

In this episode the host @johnsiracusa interviews @petershankman Enjoy the Zombie attack.

 

You can subscribe to the podcast here via iTunes or Stitcher.  

 

Resources and links

Hey, you never know http://www.cdc.gov/phpr/zombies.htm

http://shankman.com/ 

twitter.com/petershankman

http://www.zombieloyalists.com/

 

About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 3, 2015

Banking, an industry that has been turned on its head. Yet, it’s one of the most lagging industries in regards to adaptation.   Ideas and innovation are everywhere in banking as long as we are open to see it. 

 

Innovation is all about deeply understanding consumer habits and building ideas that connect dots so adoption happens.  Essentially, purposefully thinking about answering the right questions rather than assuming that we are a bank and this is what banks do. 

Listen in and hear his story, it’s very interesting.  High customization is the future, what can a financial institution do to customize their offering?

 

You can subscribe to the podcast here  via iTunes or Stitcher.

 

Resources and links

www.twitter.com/BoldfaceGear

www.boldfacegear.com  

About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

 

Oct 27, 2015

You may feel that Google Plus is valueless as a marketer, with that you would be wrong.  When you hear @marktraphagen talk about it G+, it makes you want to jump on right away.  G+ connects people by interests and may be able to create an audience for you.  I always love talking with Mark since he always has the ability to break very complex data and break it down.  Is there any SEO benefits of using G+? What is a personalized search?  All questions that marketers who care about Search engine marketing to learn about. 

 

Mark Traphagen is Senior Director of Online Marketing for Stone Temple Consulting, a digital marketing agency serving Fortune 500 brands. Mark has over 140,000 organically-earned social followers, and is a sought-after speaker, writer, and thought leader on the topics of SEO, social media content marketing, and personal branding. He writes regularly for major industry publications such as Moz, Search Engine Land, Marketing Land, and more.

 

Resources and links

Here’s a link to his Marketing Land column on the future of Google+ that he referenced during the show: 

http://marketingland.com/new-google-plus-will-tighter-focus-lead-success-137129

twitter.com/marktraphagen

twitter.com/stonetemple

www.stonetemple.com 

 

About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

 

Oct 20, 2015

Most banks would like to grow like a startup, although there are not many examples @connectonebank is a powerful one.  They grew from $500,000,000 to 3.7 billion in a few years.  But how?  Listen in executives, this is a powerful one.

 

What makes the biggest impact on growth?  Listen and learn

 

Resources and links

www.cnob.com

www.facebook.com/ConnectOneBank

www.twitter.com/ConnectOneBank

www.gplus.to/connectonebank

www.linkedin.com/company/connectonebank 

http://www.americanbanker.com/bankthink/how-banks-can-hack-millennial-employees-minds-1074006-1.html

 

About the author

 

About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Oct 13, 2015

In a recent article on American Banker, Tech Reporter @MaryMWisniewski interviewed the host @johnsiracusa on banks like @umpquabank who podcast.  So, why not build a podcast on podcasting?  Great idea until @MaryMWisniewski took charge. 

 

This show was a lot of fun to say the least.

 

Resources and links

Mary’s work on American Banker

http://www.americanbanker.com/authors/1594.html

Umpqua Bank podcasting article

http://www.americanbanker.com/news/bank-technology/umpqua-podcast-shows-industrys-move-to-unconventional-marketing-1076855-1.html

Mary’s social channels

twitter.com/MaryMWisniewski

https://plus.google.com/116636352086897305074/posts

https://www.linkedin.com/pub/mary-wisniewski/b/578/3a7

 

About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Oct 6, 2015
In this episode the host @johnsiracusa talks with the social media team @nasa. Look at the stars and connect with one of the 500 social media channels of @nasa.  We also discussed the change of communication from the lunar landing in 1969 which was primarily viewed through television compared to today which @nasa is mars and further.
 
 
Listen in it was great
 
Resources and Links
 

http://industry.shortyawards.com/nominee/7th_annual/ozh/nasa-social-media

 

http://www.wired.com/2015/07/nasas-social-media-strategy-genius-kinda-maddening/

http://www.nasa.gov/smap-nasasocial

 

https://www.youtube.com/watch?v=_3vVjyqkwrw

Sep 29, 2015

In this episode, the host John Siracusa discusses with Mickie Kennedy from @ereleases about how to get press releases to provide powerful results.

Sep 22, 2015

In this episode the host @johnsiracusa discusses w/ Jeffry Pilcher from @financialbrand dives deep into data analytics.  The Financial Brand which has approximately 1.6 million readers representing over 200 countries worldwide has tons of data to analyze.  Listen to this episode to learn about segmentation to personalized experiences based on data and much more.   

Links and resources

Links to Data Analytics articles on The Financial Brand:

http://thefinancialbrand.com/research/data-analytics

http://thefinancialbrand.com/tag/big-data

Website & Social

www.twitter.com/financialbrand 

www.thefinancialbrand.com

 

The Financial Brand Forum

An annual conference for marketing executives working in the banking industry held every May.

www.financialbrandforum.com

Sep 15, 2015

Today we live in a very social world, although retail financial institutions must have proper disclosures and comply with different forms of regulations, they must be social as well.  Who better to learn from then Brian Fanzo who had the highest civilian security clearance by the department of defense in cyber security and is one of the most Social people I know.  

 

Resources and links 

You can follow Brian 

Twiiter.com/isocialfanz

www.isocialfanz.com

www.linkedin.com/in/brianfanzo 

Sep 8, 2015

Building an editorial calendar as a brand marketer is more important today than ever, since, it organizes, helps with compliance obstacles.  There are many tools within and outside of banking to get organized with your content.

 

 

Strategy through measurements of effectiveness was discussed as well

 

Resources and links

 

https://twitter.com/hugeinc

https://twitter.com/toscafasso

https://www.linkedin.com/in/toscamarie

 

 

Dashboards she recommended

 

http://divvyhq.com

https://percolate.com

https://contently.com

http://www.skyword.com

 

Dashboards specific to banking as provided from the companies that provide them:

 

Hearsay Social offers the Predictive Social Suite for advisors where they can manage all of their social and web presences from a single easy-to-use dashboard. Our suite solution uses predictive technologies to help financial advisors and insurance agents identify opportunities that are broadcast by clients and prospects and guides them to follow up with the right message at the right time. Learn more at http://hearsaysocial.com/product/overview

 

Social Smart is a social media marketing and compliance solution that allows companies interact with social media on a scheduled or ad-hoc basis to expand marketing reach in a low-risk compliant manner. Try it now at www.isocialsmart.com

 

ICBA tool

http://icba.socialassurance.com/.

Sep 1, 2015

The banking industry is no stranger to disruption, which is facing challenges from all directions; regulations, technology innovation, new marketing communications the list goes on and on.  Industry veteran John McWeeney CEO of @njbankers discusses some of the challenges up ahead for banks and how to overcome them.  

 

 

Resources and links

www.njbankers.com

https://twitter.com/njbankers

Aug 25, 2015

Most companies use the excuse that now is not the right time to implement social media because of ____________ (fill in the blank)  @scottmonty was head of global social media at Ford Motor company during the time that Detroit was going through a meltdown. 

 

In this episode learn why Ford went all-in on digital and how they dominated in social while everyone else had a wait-n-see attitude.

 

FYI on Scott.

 

Scott Monty was ranked by The Economist as #1 atop the list 25 Social Business Leaders and by Forbes as one of the top 10 influencers in social media, Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

 

From 2008-2014, Scott was head of social media at Ford Motor Company and held the title Global Digital and Multimedia Communications Manager. He advised on social media activities across the company, from influencer relations to marketing support, customer service to internal communications and more. Prior to joining Ford, Scott was part of a strategic consultancy specializing in digital and social media and an advertising and marketing firm focused on technology and health sciences.

 

Scott has been featured in hundreds of news and business publications in print and on the web, in dozens of books, and on a variety of mainstream media, including Bloomberg, NBC, NPR, CNN, Fox Business, The Wall Street Journal and more. Scott is a recognized thought leader in the communications and marketing industry and frequently speaks at events around the world.

 

Resources and links

Twitter.com/scottmonty

Linkedin.com/in/scottmonty

www.scottmonty.com

http://www.scottmonty.com/p/consulting.html 

 

 

Aug 18, 2015

In this episode the host, @johnsiracusa and @leeodden discuss how to target social media influencers in your market which can propel your brand to a new level of engagement and effectiveness VIA social media.  This tactic alone can quadruple your results online.

 

 

Influencer marketing blog post.

http://www.toprankblog.com/2015/01/influencer-marketing/

 

The influencer tool @leeodden mentioned

http://traackr.com/blog/2015/08/traackrs-relationship-funnel/

 

@leeodden agency site:

http://www.toprankmarketing.com

 

 

Aug 11, 2015

Connecting with and pitching to reporters today in this very social and fast moving world is getting tougher by the day.  Reporters are inundated with pitches on a daily basis.  Most reporters and journalists are overworked and on tight deadlines, but they still need stories, your stories. In this episode the host @johnsiracusa discusses w/@gregory in detail how integrate technologies and relationship building with reporters and journalists so to have a better opportunity to get your pitch noticed.  Most importantly they discuss what tactics to avoid which may get you black listed and branded as a bad source of information to reporters.

 

This is not an episode you’ll want to miss if you are looking to increase your public relations strategies in 2015-2016.

 

 

Resources and links

 

@gregory

www.linkedin.com/in/galant

www.muckrack.com/gregory

www.sawhorsemedia.com

@sawhorse

www.venturevoice.com

www.shortyawards.com

@shortyawards

www.youtube.com/user/shortyawards

www.muckrack.com

 

@muckrack

Aug 4, 2015

Ann Chen, formerly @ICBA now with @CitizensEdmond run by a top social bank executive CEO @jillcastilla discusses with the host @johnsiracusa how a bank should create an effective social media strategy.    In this episode, Ann shares great practical advice for any bank wanting to build a social media strategy to learn from and follow. She believes community banks are perfectly positioned for the future.

 

Ann Chen’s article https://www.linkedin.com/pulse/4-reasons-why-community-bankers-social-powerhouses-ann-chen?trk=mp-reader-card

 

Follow Ann on Twitter @annj_chen 

Follow Citizens Edmond on Twitter @CitizensEdmond 

(ZMOT Study) Zero Moment of Truth Report https://ssl.gstatic.com/think/docs/2011-winning-zmot-ebook_research-studies.pdf

 

 

Jul 28, 2015

Video is a vital tactic all bank marketers should use in order to have major marketing & branding wins.  In this episode, the host, @johnsiracusa interviews Whitney Hahn of Digital Bard to discuss video strategies from planning, production, to measurements.

 

Information on creating and submitting video sitemaps to Google: https://developers.google.com/webmasters/videosearch/intro

 

 

Download an ebook on youTube channel hacks for Business. http://www.digitalbard.com/communicators_youtube

 

Facebook.com/digitalbard 

YouTube.com/digitalbard

Vimeo.com/digitalbard

 

Twitter @bardvideo 

Jul 21, 2015

A positive customer experience can relate directly to a bank's bottom line.  Customer Service is not the only factor of the customer experience.  In this episode the host @johnsiracusa interviews customer experience expert @Katefeather from @peoplemetrics on the foundations and value of a great customer experience.  Get shocked when you learn that a great customer experience may not be what you thought. 

Download some research created exclusively for retail banking http://info.peoplemetrics.com/2013_mecx_retail_banking_download  

Peoplemetrics blog  (http://www.peoplemetrics.com/blog)

 

Zero Moment of Truth Report https://ssl.gstatic.com/think/docs/2011-winning-zmot-ebook_research-studies.pdf

Jun 30, 2015

In this final episode of the 3 part story-telling series, the host John Siracusa reveals the finally to his story of getting brain surgery.

 

Jun 23, 2015

In this episode the host, John Siracusa Tells a story to showcase storytelling in social media.  

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