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Bank On It

New episodes air every Tuesday morning on your way to work. The host John Siracusa is well known in the banking industry as the founder/creator of the #banksocial conference Every week, John Siracusa interviews a wide range of experts from Jay Baer to NASA. Bank and Credit Union executives who are responsible for strategy will benefit from the A-list celebrities that are guests on the show. The ideas are so powerful that everyone can learn something new, with every show. You can follow John Twitter @johnsiracusa. LinkedIn.com/in/Siracusa. www.banksocialmediaconference.com
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Now displaying: July, 2015
Jul 28, 2015

Video is a vital tactic all bank marketers should use in order to have major marketing & branding wins.  In this episode, the host, @johnsiracusa interviews Whitney Hahn of Digital Bard to discuss video strategies from planning, production, to measurements.

 

Information on creating and submitting video sitemaps to Google: https://developers.google.com/webmasters/videosearch/intro

 

 

Download an ebook on youTube channel hacks for Business. http://www.digitalbard.com/communicators_youtube

 

Facebook.com/digitalbard 

YouTube.com/digitalbard

Vimeo.com/digitalbard

 

Twitter @bardvideo 

Jul 21, 2015

A positive customer experience can relate directly to a bank's bottom line.  Customer Service is not the only factor of the customer experience.  In this episode the host @johnsiracusa interviews customer experience expert @Katefeather from @peoplemetrics on the foundations and value of a great customer experience.  Get shocked when you learn that a great customer experience may not be what you thought. 

Download some research created exclusively for retail banking http://info.peoplemetrics.com/2013_mecx_retail_banking_download  

Peoplemetrics blog  (http://www.peoplemetrics.com/blog)

 

Zero Moment of Truth Report https://ssl.gstatic.com/think/docs/2011-winning-zmot-ebook_research-studies.pdf

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