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BANK ON IT

New episodes air every Tuesday morning on your way to work. The host John Siracusa is well known in the banking industry as the founder/creator of the #banksocial conference Every week, John Siracusa interviews a wide range of experts from Jay Baer to NASA. Bank and Credit Union executives who are responsible for strategy will benefit from the A-list celebrities that are guests on the show. The ideas are so powerful that everyone can learn something new, with every show. You can follow John Twitter @johnsiracusa. LinkedIn.com/in/Siracusa. www.banksocialmediaconference.com
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Now displaying: September, 2015
Sep 29, 2015

In this episode, the host John Siracusa discusses with Mickie Kennedy from @ereleases about how to get press releases to provide powerful results.

Sep 22, 2015

In this episode the host @johnsiracusa discusses w/ Jeffry Pilcher from @financialbrand dives deep into data analytics.  The Financial Brand which has approximately 1.6 million readers representing over 200 countries worldwide has tons of data to analyze.  Listen to this episode to learn about segmentation to personalized experiences based on data and much more.   

Links and resources

Links to Data Analytics articles on The Financial Brand:

http://thefinancialbrand.com/research/data-analytics

http://thefinancialbrand.com/tag/big-data

Website & Social

www.twitter.com/financialbrand 

www.thefinancialbrand.com

 

The Financial Brand Forum

An annual conference for marketing executives working in the banking industry held every May.

www.financialbrandforum.com

Sep 15, 2015

Today we live in a very social world, although retail financial institutions must have proper disclosures and comply with different forms of regulations, they must be social as well.  Who better to learn from then Brian Fanzo who had the highest civilian security clearance by the department of defense in cyber security and is one of the most Social people I know.  

 

Resources and links 

You can follow Brian 

Twiiter.com/isocialfanz

www.isocialfanz.com

www.linkedin.com/in/brianfanzo 

Sep 8, 2015

Building an editorial calendar as a brand marketer is more important today than ever, since, it organizes, helps with compliance obstacles.  There are many tools within and outside of banking to get organized with your content.

 

 

Strategy through measurements of effectiveness was discussed as well

 

Resources and links

 

https://twitter.com/hugeinc

https://twitter.com/toscafasso

https://www.linkedin.com/in/toscamarie

 

 

Dashboards she recommended

 

http://divvyhq.com

https://percolate.com

https://contently.com

http://www.skyword.com

 

Dashboards specific to banking as provided from the companies that provide them:

 

Hearsay Social offers the Predictive Social Suite for advisors where they can manage all of their social and web presences from a single easy-to-use dashboard. Our suite solution uses predictive technologies to help financial advisors and insurance agents identify opportunities that are broadcast by clients and prospects and guides them to follow up with the right message at the right time. Learn more at http://hearsaysocial.com/product/overview

 

Social Smart is a social media marketing and compliance solution that allows companies interact with social media on a scheduled or ad-hoc basis to expand marketing reach in a low-risk compliant manner. Try it now at www.isocialsmart.com

 

ICBA tool

http://icba.socialassurance.com/.

Sep 1, 2015

The banking industry is no stranger to disruption, which is facing challenges from all directions; regulations, technology innovation, new marketing communications the list goes on and on.  Industry veteran John McWeeney CEO of @njbankers discusses some of the challenges up ahead for banks and how to overcome them.  

 

 

Resources and links

www.njbankers.com

https://twitter.com/njbankers

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