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Sep 29, 2015

In this episode, the host John Siracusa discusses with Mickie Kennedy from @ereleases about how to get press releases to provide powerful results.

Sep 22, 2015

In this episode the host @johnsiracusa discusses w/ Jeffry Pilcher from @financialbrand dives deep into data analytics.  The Financial Brand which has approximately 1.6 million readers representing over 200 countries worldwide has tons of data to analyze.  Listen to this episode to learn about segmentation to...

Sep 15, 2015

Today we live in a very social world, although retail financial institutions must have proper disclosures and comply with different forms of regulations, they must be social as well.  Who better to learn from then Brian Fanzo who had the highest civilian security clearance by the department of defense in cyber security...

Sep 8, 2015

Building an editorial calendar as a brand marketer is more important today than ever, since, it organizes, helps with compliance obstacles.  There are many tools within and outside of banking to get organized with your content.



Strategy through measurements of effectiveness was discussed as well


Resources and...

Sep 1, 2015

The banking industry is no stranger to disruption, which is facing challenges from all directions; regulations, technology innovation, new marketing communications the list goes on and on.  Industry veteran John McWeeney CEO of @njbankers discusses some of the challenges up ahead for banks and how to overcome them.