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Now displaying: October, 2015
Oct 27, 2015

You may feel that Google Plus is valueless as a marketer, with that you would be wrong.  When you hear @marktraphagen talk about it G+, it makes you want to jump on right away.  G+ connects people by interests and may be able to create an audience for you.  I always love talking with Mark since he always has the ability to break very complex data and break it down.  Is there any SEO benefits of using G+? What is a personalized search?  All questions that marketers who care about Search engine marketing to learn about. 

 

Mark Traphagen is Senior Director of Online Marketing for Stone Temple Consulting, a digital marketing agency serving Fortune 500 brands. Mark has over 140,000 organically-earned social followers, and is a sought-after speaker, writer, and thought leader on the topics of SEO, social media content marketing, and personal branding. He writes regularly for major industry publications such as Moz, Search Engine Land, Marketing Land, and more.

 

Resources and links

Here’s a link to his Marketing Land column on the future of Google+ that he referenced during the show: 

http://marketingland.com/new-google-plus-will-tighter-focus-lead-success-137129

twitter.com/marktraphagen

twitter.com/stonetemple

www.stonetemple.com 

 

About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

 

Oct 20, 2015

Most banks would like to grow like a startup, although there are not many examples @connectonebank is a powerful one.  They grew from $500,000,000 to 3.7 billion in a few years.  But how?  Listen in executives, this is a powerful one.

 

What makes the biggest impact on growth?  Listen and learn

 

Resources and links

www.cnob.com

www.facebook.com/ConnectOneBank

www.twitter.com/ConnectOneBank

www.gplus.to/connectonebank

www.linkedin.com/company/connectonebank 

http://www.americanbanker.com/bankthink/how-banks-can-hack-millennial-employees-minds-1074006-1.html

 

About the author

 

About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Oct 13, 2015

In a recent article on American Banker, Tech Reporter @MaryMWisniewski interviewed the host @johnsiracusa on banks like @umpquabank who podcast.  So, why not build a podcast on podcasting?  Great idea until @MaryMWisniewski took charge. 

 

This show was a lot of fun to say the least.

 

Resources and links

Mary’s work on American Banker

http://www.americanbanker.com/authors/1594.html

Umpqua Bank podcasting article

http://www.americanbanker.com/news/bank-technology/umpqua-podcast-shows-industrys-move-to-unconventional-marketing-1076855-1.html

Mary’s social channels

twitter.com/MaryMWisniewski

https://plus.google.com/116636352086897305074/posts

https://www.linkedin.com/pub/mary-wisniewski/b/578/3a7

 

About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Oct 6, 2015
In this episode the host @johnsiracusa talks with the social media team @nasa. Look at the stars and connect with one of the 500 social media channels of @nasa.  We also discussed the change of communication from the lunar landing in 1969 which was primarily viewed through television compared to today which @nasa is mars and further.
 
 
Listen in it was great
 
Resources and Links
 

http://industry.shortyawards.com/nominee/7th_annual/ozh/nasa-social-media

 

http://www.wired.com/2015/07/nasas-social-media-strategy-genius-kinda-maddening/

http://www.nasa.gov/smap-nasasocial

 

https://www.youtube.com/watch?v=_3vVjyqkwrw

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