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Now displaying: June, 2016
Jun 28, 2016

Lot’s of places that banks & credit unions can go to create a great mobile experience, what is it that consumers care about in regards to a great mobile experience?  It’s a fact, consumers are comparing your mobile experience to that of Netflix, Facebook, and other major giant brands are raising the bar in regards to what type of experience is great.   You cannot compare your experience of that of BOFA or Chase, you’ll have to compare it to some of the best brands today.

 

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Resources & Links

@MalauzaiMonkeys

www.malauzai.com

 

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.


Jun 21, 2016

It’s not just about banking products or services or even online/offline interactions.  SalesForce.com created a report interviewing thousands of marketers and they found that high-performing marketers do particular things that non-high performers don’t do.  Who owns the UX/CX.  How do you track performance?  These are all major initiatives we discuss in detail and we talk about ways to get started.

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources & Links

@msweezey

SalesForce

@salesforce

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Jun 14, 2016

Building a content-centric influencer marketing program to support your loan officers/sales staff could help increase loan demand, lesson sales cycle times and increase the quality and quantity of your loan customers as well .  it’s not as difficult as it seems.  If you’re looking to build a content marketing strategy and want a great place to start, listen in.

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources and Links

http://www.toprankblog.com/2015/01/influencer-marketing

http://www.toprankblog.com/author/LeeOdden/

www.twitter.com/leeodden

www.linkedin.com/in/leeodden

http://buzzsumo.com

moz.com/followerwonk

http://traackr.com/

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Jun 7, 2016

Don’t be fooled by a large network, an influencer could be a powerful partnership in your banks social media tool kit.  In this interview, the host John Siracusa and Lee Odden discuss this enormous opportunity that bank/cu marketers can implement effectively.    Every community/market has influencers and influencers can help you accomplish high results if approached and recruited effectively.  Learn it all here.

 

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources and Links

Influencer Post on the Toprank blog

Lee Odden's Author page on the Toprank blog

@leeodden

Lee on LinkedIn

Some of the platforms Lee mentioned

Buzzsomo

Follwerwonk

Traackr

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

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