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Bank On It

New episodes air every Tuesday morning on your way to work. The host John Siracusa is well known in the banking industry as the founder/creator of the #banksocial conference Every week, John Siracusa interviews a wide range of experts from Jay Baer to NASA. Bank and Credit Union executives who are responsible for strategy will benefit from the A-list celebrities that are guests on the show. The ideas are so powerful that everyone can learn something new, with every show. You can follow John Twitter @johnsiracusa. LinkedIn.com/in/Siracusa. www.banksocialmediaconference.com
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Now displaying: July, 2016
Jul 26, 2016

In this episode, Andy Crestodina and John Siracusa discuss SEO by being human and interacting with people by taking the long view for SEO strategy, but building synergy with loan officers by obtaining instant results utilizing a powerful content marketing strategy.  We also discussed getting C-suite buy-in by supporting sales efforts. 

Lots of great gems were shared here and is worth a listen. 

 

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Resources and links

@crestodina

www.orbitmedia.com

#banksocial Speakers Profile

 

About John:

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

 

Jul 19, 2016

In order to grow today banks and credit unions need partners and suppliers in order to grow with capabilities that are not necessarily readily available in house.  Flexible contracts are key, yet, how can contracts get created with flexibility and the ability to change built in?  This is what our guest today is here to discuss.  Aaron Silva from Paladin-FS are going to discuss

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Resources and links

@paladinfs

Website

Aaron Silva is the founder, president and CEO of Paladin fs, the hard-hitting negotiator redefining the status quo in Core and IT banking contracts. He is also the founder of the Golden Contract Coalition, an alliance of banking industry professionals leveraging their collective influence to address the contract disparities with national Core and IT vendors.

 

Silva cut his teeth in contract negotiations spending two decades in senior executive positions selling Core and IT services to bankers across the country. After recognizing there was a lack of market intelligence and pricing data offered to community banks and credit unions, Silva founded Paladin fs in 2007 to level the playing field between financial institutions and their vendors. Since 2009, Paladin’s extensive market research and insider know-how have helped bankers execute winning contract negotiations and reclaim more than $125 million in tangible cost savings.

 

Silva is a sought-after speaker for national banking and credit union events and is a published writer on strategic and technology issues facing the industry. His research has been the foundation for highly-regarded studies on pricing disparities and hidden costs in vendor contracts, developed by the Business Performance Innovation Network.

 

About John:

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Jul 12, 2016

In this episode, Kristen Stogniew interviews John Siracusa on how to be successful regardless of environment and with a tremendous lack of resources.

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About Kristen:

Kristen has been in the bank consulting business since the 6th grade. Really. Her dad started a consulting business literally out of her home after years of being an actual banker. She worked with him, her mom and sister, and lots of great associates over years with the firm – they ingrained in her a deep caring for community bankers and their concerns.  About the same time that she graduated law school and passed the bar, “compliance” was becoming a bank (uh, examiner) concern. So, she started doing compliance audits for several local banks, which led to so many other related assignments and travels she can’t even count.   She feels blessed to have formed relationships with so many great bankers and advisors over the years!

She joined the CPA firm of Saltmarsh, Cleaveland & Gund not long after her dad died. Saltmarsh has had a great reputation for over 70 years, and a disproportionately large base of community bank and credit union clients.  She spends time in the field, but, mostly supports Saltmarsh’s team of financial institution consultants who do internal audits, compliance reviews and other consulting - day in and out - helping banks and credit unions operate safely, soundly and in compliance with so many regulatory requirements.  And, sometimes they even have fun.

Kristen’s passion for social media in the industry started three years ago. She was asked to teach a class on social media compliance for a local banker association and learned the basic “hows” and “whys” from her awesome sister, who runs her own marketing agency.  Kristen believes there is a TON of potential for this great industry to use social media, which, let’s be honest, could use better PR in the eyes of the general public, the regulators, and certainly the next generation of customers.   But, the typical banker (or CPA, auditor, or attorney for that matter!) doesn’t come born wearing the toolbelt for success in social media.

@kstogniew

Salt Marsh Website

 

About John:

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Jul 5, 2016

Omni integration goes beyond technology and the importance of the bank branch is changing drastically.  Learn from this interview how important the bank branch is and what customers care about. 

 

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources And Links

@Level5_LLC

@bigtonyburnett

Level5 Website

Level5 LinkedIn

Anthony Burnette LinkedIn

 

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

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