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Bank On It

New episodes air every Tuesday morning on your way to work. The host John Siracusa is well known in the banking industry as the founder/creator of the #banksocial conference Every week, John Siracusa interviews a wide range of experts from Jay Baer to NASA. Bank and Credit Union executives who are responsible for strategy will benefit from the A-list celebrities that are guests on the show. The ideas are so powerful that everyone can learn something new, with every show. You can follow John Twitter @johnsiracusa. LinkedIn.com/in/Siracusa. www.banksocialmediaconference.com
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May 19, 2015

In this episode the host John Siracusa discusses with Dawn Melesko from @bankmobile how social media has changed the banking business model and how a bank needs to respond to this change in order to make a measurable difference to a banks bottom line.

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