Most companies use the excuse that now is not the right time to implement social media because of ____________ (fill in the blank) @scottmonty was head of global social media at Ford Motor company during the time that Detroit was going through a meltdown.
In this episode learn why Ford went all-in on digital and how they dominated in social while everyone else had a wait-n-see attitude.
FYI on Scott.
Scott Monty was ranked by The Economist as #1 atop the list 25 Social Business Leaders and by Forbes as one of the top 10 influencers in social media, Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."
From 2008-2014, Scott was head of social media at Ford Motor Company and held the title Global Digital and Multimedia Communications Manager. He advised on social media activities across the company, from influencer relations to marketing support, customer service to internal communications and more. Prior to joining Ford, Scott was part of a strategic consultancy specializing in digital and social media and an advertising and marketing firm focused on technology and health sciences.
Scott has been featured in hundreds of news and business publications in print and on the web, in dozens of books, and on a variety of mainstream media, including Bloomberg, NBC, NPR, CNN, Fox Business, The Wall Street Journal and more. Scott is a recognized thought leader in the communications and marketing industry and frequently speaks at events around the world.
Resources and links