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Sep 8, 2015

Building an editorial calendar as a brand marketer is more important today than ever, since, it organizes, helps with compliance obstacles.  There are many tools within and outside of banking to get organized with your content.



Strategy through measurements of effectiveness was discussed as well


Resources and links



Dashboards she recommended


Dashboards specific to banking as provided from the companies that provide them:


Hearsay Social offers the Predictive Social Suite for advisors where they can manage all of their social and web presences from a single easy-to-use dashboard. Our suite solution uses predictive technologies to help financial advisors and insurance agents identify opportunities that are broadcast by clients and prospects and guides them to follow up with the right message at the right time. Learn more at


Social Smart is a social media marketing and compliance solution that allows companies interact with social media on a scheduled or ad-hoc basis to expand marketing reach in a low-risk compliant manner. Try it now at


ICBA tool