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Sep 22, 2015

In this episode the host @johnsiracusa discusses w/ Jeffry Pilcher from @financialbrand dives deep into data analytics.  The Financial Brand which has approximately 1.6 million readers representing over 200 countries worldwide has tons of data to analyze.  Listen to this episode to learn about segmentation to personalized experiences based on data and much more.   

Links and resources

Links to Data Analytics articles on The Financial Brand:

Website & Social


The Financial Brand Forum

An annual conference for marketing executives working in the banking industry held every May.