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Oct 27, 2015

You may feel that Google Plus is valueless as a marketer, with that you would be wrong.  When you hear @marktraphagen talk about it G+, it makes you want to jump on right away.  G+ connects people by interests and may be able to create an audience for you.  I always love talking with Mark since he always has the ability to break very complex data and break it down.  Is there any SEO benefits of using G+? What is a personalized search?  All questions that marketers who care about Search engine marketing to learn about. 


Mark Traphagen is Senior Director of Online Marketing for Stone Temple Consulting, a digital marketing agency serving Fortune 500 brands. Mark has over 140,000 organically-earned social followers, and is a sought-after speaker, writer, and thought leader on the topics of SEO, social media content marketing, and personal branding. He writes regularly for major industry publications such as Moz, Search Engine Land, Marketing Land, and more.


Resources and links

Here’s a link to his Marketing Land column on the future of Google+ that he referenced during the show: 


About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.