Nov 3, 2015
Banking, an industry that has been turned on its head. Yet, it’s one of the most lagging industries in regards to adaptation. Ideas and innovation are everywhere in banking as long as we are open to see it.
Innovation is all about deeply understanding consumer habits and building ideas that connect dots so adoption happens. Essentially, purposefully thinking about answering the right questions rather than assuming that we are a bank and this is what banks do.
Listen in and hear his story, it’s very interesting. High customization is the future, what can a financial institution do to customize their offering?
Resources and links
About the host
John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.