Preview Mode Links will not work in preview mode

Nov 24, 2015

Before a financial Institution creates any major initiatives to gain new customers, they must understand their market first.  With that, financial institutions must also create a consistent way to continual way to re-understanding the ever-changing market in which they serve.


You can subscribe to the podcast here via iTunes or Stitcher.  


Resources and Links


About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.