Dec 1, 2015
In this episode the host @johnsiracusa & his guest @JoePulizzi discuss the difference between social media and content marketing with a powerful understanding of strategy moving forward. At the end of the day what's the business sense of your efforts. There are clear concise understanding with actionable steps to implement moving forward.
Resources and Links
Buy his book http://contentmarketinginstitute.com/content-inc/
About the host
John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.