The powerful role of social media with @jillcastilla and @citizensedmond. It’s all about the story and the relationships.
Jill Castilla led a 180-degree turnaround at Citizens Bank of Edmond and broke virtual radio silence through the power of social media. She was named “Most Admired CEOs", “Most Innovative CEOs in Banking”, "Community Banker of the Year" and " Most Powerful Women in Banking" in 2015. To Jill, social media is the equivalent of going to “a million chamber of commerce events and shaking everyone’s hand.” Citizens Bank went from having no audience to over 40,000 views on YouTube and over 30,000 followers who engage with the bank through Twitter, Facebook, YouTube and Instagram with features on BloombergTV, TheStreet and all local TV and radio stations. Jill ranks #1 on ICBA’s list of Twitter influencers.
Resources and Links
About the host
John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.