It’s not just about banking products or services or even online/offline interactions. SalesForce.com created a report interviewing thousands of marketers and they found that high-performing marketers do particular things that non-high performers don’t do. Who owns the UX/CX. How do you track performance? These are all major initiatives we discuss in detail and we talk about ways to get started.
Resources & Links
John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.