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Bank On It

New episodes air every Tuesday morning on your way to work. The host John Siracusa is well known in the banking industry as the founder/creator of the #banksocial conference Every week, John Siracusa interviews a wide range of experts from Jay Baer to NASA. Bank and Credit Union executives who are responsible for strategy will benefit from the A-list celebrities that are guests on the show. The ideas are so powerful that everyone can learn something new, with every show. You can follow John Twitter @johnsiracusa. LinkedIn.com/in/Siracusa. www.banksocialmediaconference.com
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Jun 28, 2016

Lot’s of places that banks & credit unions can go to create a great mobile experience, what is it that consumers care about in regards to a great mobile experience?  It’s a fact, consumers are comparing your mobile experience to that of Netflix, Facebook, and other major giant brands are raising the bar in regards to what type of experience is great.   You cannot compare your experience of that of BOFA or Chase, you’ll have to compare it to some of the best brands today.

 

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John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.


2 Comments
  • over ten months ago
    John Siracusa
    Indeed Scott. Millenials care significantly on great design.
  • over ten months ago
    Scott Mills
    A lot of good information in this episode, but the example of what words to use (endorse or sign the back of the check?) is so simple, but so important. I hope great design is the next wave for bankers/CUs.