In this episode the host, John Siracusa and his guest Greg Pulliam discusses how the board and management of 1st United Credit Union changed from an institution that only sponsored local events to participating in them as well. The results of this shift made a difference in their opportunities as well as "goodwill" within the markets they serve.
About The Host:
John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.
He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.