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Feb 27, 2018

In this episode the host John Siracusa Interviews Eric Cook from WSI Internet Consulting on how banks can drive significant mortgage opportunities fairly quick using data that banks already have.  Taking that data, uploading it to Facebook and through look alike audiences identifying new mortgage customer opportunities.  Then Eric asks John how artificial intelligence can increase landing page conversions better than a lead gen form. 

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John Siracusa is the CoFounder & CMO of the Fintech, Qanta's technology provides mortgage lenders with an AI-driven agent that automates significant parts of the process, resulting in lower costs with increased customer satisfaction. He is also the host of the "Bank On It Show" on iTunes, Stitcher, Spotify and iHeartradio.. Follow him on LinkedIn or Twitter


Eric Cook is a digital strategist at WSI Internet Consulting.  You can follow him on Twitter or LinkedIn