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Nov 17, 2015

In this episode the host John Siracusa interviews Marty Weintraub on the true difference between earned & paid media.  Getting true and powerful understanding of content and distribution, to learn very practical guide with at least 3 takeaways.  This interview included chock full of statistics, insight and energy.  We also discussed the difference between Demographics and Psycho Graphics.  Targeting is a must.  Powerful interview.


Yes, he does sing Kumbaya, multiple times


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About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.