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May 24, 2016

In this episode the host John Siracusa discuss with Ian Cleary discuss some ideas on building a content strategy using some simple and new ideas for building a powerful content strategy by building a strong foundation and getting your audience involved in the process.   Simple, Yet powerful.  Having a powerful strategy and then implementing the right tech to make that strategy effective is the key.

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Resources and Links



P.R.I.S.M Funnel

Dash Boards Mentioned


About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.