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Bank On It

New episodes air every Tuesday morning on your way to work. The host John Siracusa is well known in the banking industry as the founder/creator of the #banksocial conference Every week, John Siracusa interviews a wide range of experts from Jay Baer to NASA. Bank and Credit Union executives who are responsible for strategy will benefit from the A-list celebrities that are guests on the show. The ideas are so powerful that everyone can learn something new, with every show. You can follow John Twitter @johnsiracusa. LinkedIn.com/in/Siracusa. www.banksocialmediaconference.com
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Jun 21, 2016

It’s not just about banking products or services or even online/offline interactions.  SalesForce.com created a report interviewing thousands of marketers and they found that high-performing marketers do particular things that non-high performers don’t do.  Who owns the UX/CX.  How do you track performance?  These are all major initiatives we discuss in detail and we talk about ways to get started.

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources & Links

@msweezey

SalesForce

@salesforce

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Jun 14, 2016

Building a content-centric influencer marketing program to support your loan officers/sales staff could help increase loan demand, lesson sales cycle times and increase the quality and quantity of your loan customers as well .  it’s not as difficult as it seems.  If you’re looking to build a content marketing strategy and want a great place to start, listen in.

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources and Links

http://www.toprankblog.com/2015/01/influencer-marketing

http://www.toprankblog.com/author/LeeOdden/

www.twitter.com/leeodden

www.linkedin.com/in/leeodden

http://buzzsumo.com

moz.com/followerwonk

http://traackr.com/

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Jun 7, 2016

Don’t be fooled by a large network, an influencer could be a powerful partnership in your banks social media tool kit.  In this interview, the host John Siracusa and Lee Odden discuss this enormous opportunity that bank/cu marketers can implement effectively.    Every community/market has influencers and influencers can help you accomplish high results if approached and recruited effectively.  Learn it all here.

 

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources and Links

Influencer Post on the Toprank blog

Lee Odden's Author page on the Toprank blog

@leeodden

Lee on LinkedIn

Some of the platforms Lee mentioned

Buzzsomo

Follwerwonk

Traackr

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

May 31, 2016

You’ve seen Greg on CNN, CNBC, Fox Business and thousands of other major news outlets and today you’ll hear him on The Bank On It Show with John Siracusa.  In this episode, Greg and John discuss the potential new rate environment and how banks can position themselves to win new market share. 

 

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources and Links

@BankrateGreg

@Bankrate

bankrate.com

Greg's Author page

 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

May 24, 2016

In this episode the host John Siracusa discuss with Ian Cleary discuss some ideas on building a content strategy using some simple and new ideas for building a powerful content strategy by building a strong foundation and getting your audience involved in the process.   Simple, Yet powerful.  Having a powerful strategy and then implementing the right tech to make that strategy effective is the key.

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources and Links

@iancleary

@razorsocial

P.R.I.S.M Funnel

Dash Boards Mentioned

www.meetedgar.com

www.rivaliq.com

www.infusionsoft.com 

www.marketo.com

www.hubspot.com

www.kissmetrics.com

www.lunametrics.com

www.traakr.com

 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.


May 17, 2016

Ian Cleary is the CEO of Razorsocial.com and he is a well-known, high-class speaker in the world of social media.  In this interview broken into two parts Ian and John discuss very practical, very effective and very easy to implement streaming content strategies using Facebook and YouTube.   If you’re a retail bank and/or credit union and you host, sponsor and attend events, you won’t want to pass up on this one.

 

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources and Links

@IanCleary

Razor Social Website 

Managing multiple live-streaming feeds

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

May 10, 2016

What’s the difference between Augmented and Virtual reality?  Where is the tech going in the future and how are companies like Facebook and Google investing in this future?  What types of content strategies can marketers prepare for in order to be ready?

These are all questions that will be answered throughout this ground breaking interview!

Subscribe to the podcast here via iTunes or Stitcher and never miss an update.  

Resources and links

www.twitter.com/mitchjoel

www.linkedin.com/in/mitchjoel

www.mirumagency.com

http://www.amazon.com/Ctrl-Alt-Delete-Business-Depends/dp/1455523321 

 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

May 3, 2016

This is a must listen to episode.  In this second half ofthis 2 part series on millennials you’ll hear some powerfulstrategies from Royal regarding how their attracting millennials tobank with them.  This is a great footprint on how allbusinesses should function like in order to gain new and youngermarket share.

 

 

Resources and links

twitter.com/marktraphagen

twitter.com/stonetemple

www.stonetemple.com 

twitter.com/Royal_CU

www.rcu.org

About the host

John Siracusa is the creator of #BankSocial the first bankingconference solely dedicated to content marketing and social media.He’s the host of "The Bank On It Show," a banking and social mediaPodcast that is available on iTunes and Stitcher for download. Besure to follow him on Twitter @JohnSiracusa for industry news andupdates.

 

Apr 26, 2016

Every company, is fighting for their future by attracting the next generation customer.  In this episode, you’ll learn how to attract more customers today and invest in the future by making some strategical changes.

Jessica Flax.  This episode is for you.  J

Resources and links

twitter.com/marktraphagen

twitter.com/stonetemple

www.stonetemple.com 

About the host

 

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Apr 5, 2016

How to look at your content strategy using the loyalty loop and drive demand.

Subscribe to the podcast here via iTunes or Stitcher and never miss an update.  

Andrew Davis’ 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets in New York. He’s marketed for tiny start-ups and Fortune 500 brands. His latest book, Brandscaping: Unleashing the Power of Partnerships, is one of Amazon.com’s Top 100 Marketing Books.

He’s produced for Charles Kuralt and MTV. He even produced a documentary film called Roadside Ambition: The amazing true story of one small town with two huge balls.

In 2001, Andrew co-founded Tippingpoint Labs, where, as the chief strategy officer, Andrew and his team helped companies like Putnam Investments, Breville and TomTom. They built digital strategies for publishers like Rodale and Meredith. For more than a decade, Drew has led the charge to change the way publishers think and how brands market their products in a digital world.

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Mar 29, 2016

His book;
"Hug Your Haters “How to Embrace Complaints and Keep Your Customers.  The first modern book on customer service.

 

Most banks think they’re pretty good at customer service. After all, 80% of companies say they deliver superior customer service.

 

But guess what? Only 8% of their customers agree.

 

The problem is that most people have typically thought about legacy forms of customer service, like telephone and email, and build customer service processes that are centered on those channels.

 

But a colossal change in customer expectations is occurring RIGHT NOW, as customers move from private communication with companies to public communication in social media, review sites, and discussion boards.

 

Now, customer service is a spectator sport. Are you prepared?

 

Probably not, as one-third of all customer complaints go unanswered, most of them online and in public.

 

That’s why Hug Your Haters is the first-ever customer service idea for modern times – it’s based on the realities of customer expectations TODAY, not one, five, or 20 years ago.

 

That’s why Guy Kawasaki said:

 

“Hug Your Haters is a landmark book in the history of customer service.”

—Guy Kawasaki, chief evangelist of Canva and author of The Art of the Start 2.0

 

 

About Jay:

Jay Baer is a hype-free marketing strategist, speaker, and author and President of the social media and content marketing consultancy Convince & Convert. A digital marketing pioneer, Jay has consulted with more than 700 companies since 1994, including Caterpillar, Nike, Visit California, Allstate, Petco, Columbia Sportswear, and 29 of the Fortune 500.

He was named one of America’s top 3 social media consultants by Fast Company magazine, and his Convince and Convert blog is ranked as the world’s #1 content marketing resource. He's also cohost

of the popular weekly Social Pros podcast.  He's the author of the forthcoming new book Youtility: Why Smart Companies are Helping Not Selling and is the co-author of The

NOW Revolution a best-selling book about social media's impact on

businesses of all sizes and types.

 

Resources and links

@jaybaer

http://www.convinceandconvert.com/ 

Buy "Hug Your Haters"

 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Mar 22, 2016

His book;
"Hug Your Haters “How to Embrace Complaints and Keep Your Customers.  The first modern book on customer service.

 

Most banks think they’re pretty good at customer service. After all, 80% of companies say they deliver superior customer service.

 

But guess what? Only 8% of their customers agree.

 

The problem is that most people have typically thought about legacy forms of customer service, like telephone and email, and build customer service processes that are centered on those channels.

 

But a colossal change in customer expectations is occurring RIGHT NOW, as customers move from private communication with companies to public communication in social media, review sites, and discussion boards.

 

Now, customer service is a spectator sport. Are you prepared?

 

Probably not, as one-third of all customer complaints go unanswered, most of them online and in public.

 

That’s why Hug Your Haters is the first-ever customer service idea for modern times – it’s based on the realities of customer expectations TODAY, not one, five, or 20 years ago.

You can subscribe to the podcast here via iTunes or Stitcher.  

That’s why Guy Kawasaki said:

 

“Hug Your Haters is a landmark book in the history of customer service.”

—Guy Kawasaki, chief evangelist of Canva and author of The Art of the Start 2.0

 

 

About Jay:

Jay Baer is a hype-free marketing strategist, speaker, and author and President of the social media and content marketing consultancy Convince & Convert. A digital marketing pioneer, Jay has consulted with more than 700 companies since 1994, including Caterpillar, Nike, Visit California, Allstate, Petco, Columbia Sportswear, and 29 of the Fortune 500.

He was named one of America’s top 3 social media consultants by Fast Company magazine, and his Convince and Convert blog is ranked as the world’s #1 content marketing resource. He's also cohost

of the popular weekly Social Pros podcast.  He's the author of the forthcoming new book Youtility: Why Smart Companies are Helping Not Selling and is the co-author of The

NOW Revolution a best-selling book about social media's impact on

businesses of all sizes and types.

 

Resources and links

@jaybaer

http://www.convinceandconvert.com/ 

Buy "Hug Your Haters"

 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Mar 15, 2016

The powerful role of social media with @jillcastilla and @citizensedmond.  It’s all about the story and the relationships.

About Jill;

Jill Castilla led a 180-degree turnaround at Citizens Bank of Edmond and broke virtual radio silence through the power of social media. She was named “Most Admired CEOs", “Most Innovative CEOs in Banking”, "Community Banker of the Year" and " Most Powerful Women in Banking" in 2015. To Jill, social media is the equivalent of going to “a million chamber of commerce events and shaking everyone’s hand.” Citizens Bank went from having no audience to over 40,000 views on YouTube and over 30,000 followers who engage with the bank through Twitter, Facebook, YouTube and Instagram with features on BloombergTV, TheStreet and all local TV and radio stations. Jill ranks #1 on ICBA’s list of Twitter influencers.

You can subscribe to the podcast here via iTunes or Stitcher.  

Resources and Links

www.citizensedmond.com

www.twitter.com/JillCastilla 

www.twitter.com/CitizensEdmond 

www.twitter.com/HeardOnHurd 

www.citizensedmond.com/citizens-news.htm 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Mar 1, 2016

In this episode the host John Siracusa interviews Matthew (a millennial banker) from Fire Fighter Community Credit Union  and his thoughts on our social media conference called #banksocial. 

 

You can subscribe to the podcast here via iTunes or Stitcher.  

 

Resources and Links

www.ffcommunity.com 

twitter.com/ffcommunity 

 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

 

Feb 23, 2016

Leadership, it’s the “Why” that makes the difference.  You can hardly log into social media without hearing or seeing some post on leadership.  But what does true leadership consist of?  You may have heard @simonsinek and watched his TED Talk on leadership and have been inspired.  @peterdocker discusses with @johnsiracusa about what real leadership is.  If you like leadership, you’ll love this interview.  Leadership is a choice, anyone can be it, you need only passion and the courage to follow what you believe.  Plenty of powerful stories, Hear it all here.

You can subscribe to the podcast here via iTunes or Stitcher.  

Resources and links

Simon Sinek

twitter.com/simonsinek

TED Talk

www.startwithwhy.com

Peter Docker

twitter.com/peterdocker

http://www.whynotunlimited.com

 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Feb 16, 2016

Social media and implementing it at an organization is a big goal, but how do you as a marketer tackle these big goals.  You’ll be surprised to what it takes.  S. Anthony Iannarino has interviewed very powerful people that are super effective.  In this episode the host @johnsiracusa and Anthony discusses how to create a big goal and effectively accomplishing it.  Great episode on goals and execution.

 

You can subscribe to the podcast here via iTunes or Stitcher.   

 

Resources and links

www.thesalesblog.com

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Feb 9, 2016

How do CU/bank Associations choose partnerships at all levels.   What are the best practices when choosing partnerships, whether as a conference partner or speaker? Also, what are some important aspects of social media and keeping ahead of the curve. In this episode, the host John Siracusa discusses what makes a great partnership. 

 

You can subscribe to the podcast here via iTunes or Stitcher.   

Resources and Links

HCUA is a merger between MCUA and KCCUA more info here 

 

Official Twitter Account

@MCUA_news

Website

www.mcua.org  

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.



Feb 2, 2016

Rand Fishkin created one of the biggest, well-known brands in SEO/marketing tools today.  But it didn’t start that way.

 

Moz.com is geared towards seo professionals to different skill levels.  Every marketer should use a Moz.com subscription to enhance your current SEO efforts.  Rand’s knowledge on Search engines is mind blowing, you can change your perspective on SEO by listening to this episode.  In this episode, the host John Siracusa interviews Rand Fishkin and they discuss multiple digital strategies from start to finish.  Listen in! Plus they also discussed ad blocking

You can subscribe to the podcast here via iTunes or Stitcher.   

Resources and Links

www.moz.com

www.twitter.com/Moz 

https://moz.com/blog/category/whiteboard-friday

www.twitter.com/RandFishskin 

 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Jan 26, 2016

Geezeo, one of the most powerful brands in Finance today, but this power brand didn’t happen by accident.  In this interview, the host @johnsiracusa and Bryan Clagget from @geezeo discuss powerful social media strategies to powerful case studies in a social media world.  You can see from this interview clearly how @geezeo became the great brand it is today.

You can subscribe to the podcast here via iTunes or Stitcher.   

Resources and Links

www.twitter.com/Clagett

www.twitter.com/geezeo 

www.geezeo.com

 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

 

Jan 19, 2016

Episode 032 No Excuses with Kyle Manyard

Although he was born with a rare condition known as congenital amputation, where fibrous bands prevent the development of fetal limbs, Maynard decided to pursue involvement in sports, first in youth league football, where he played nose tackle for the Collins Hill National Eagles at age 11.  He wrestled in high school, ultimately winning 36 matches in his senior year of high school.  He went on to place 12th in the 103-pound weight class.  Maynard also began weight training, and was awarded the title of GNC’s World’s Strongest Teen by bench pressing 23 repetitions of 240 lbs. The same year, he received the ESPN Espy Award for Best Athlete With A Disability in 2004. Maynard appeared in both Vanity Fair and the Abercrombie & Fitch Stars on the Rise catalog.  He was also the recipient of the 2004 President's Award for the Sports Humanitarian Hall of Fame.   He went on to attend the University of Georgia and was a part of their wrestling team, but left shortly after starting his education to promote his book and pursue a speaking career. 

He’s accomplished so much, even though he has access to many excuses to not be able too.  Think you have a challenge in your life?  Kyle has a challenge every day, yet, he succeeds in almost everything he does.  Listen in since you too can learn what it means to have no excuses.

You can subscribe to the podcast here via iTunes or Stitcher.   

Resources and Links

www.twitter.com/kylemaynard

www.kyle-maynard.com

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Dec 22, 2015

Jay frequently speaks at some of the best conferences worldwide also has an amazing resume of companies he’s worked at like @hubspot and @google. How do we identify our unfair advantage as a business/marketer and how do we communicate that so the world knows it?  Jay Acunzo and the host John Siracusa have a great conversation on this and a few other related subjects.  

 

 You can subscribe to the podcast here via iTunes or Stitcher.   

Or listen online here

Resources and Links

Twitter.com/@jay_zo

http://www.sorryformarketing.com 

 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Dec 15, 2015

Video. Probably one of the most effective content pieces to a social media strategy.  But how can a bank or credit union use it effectively?  Subscribe and listen to this fun, amazing, and very practical interview with @bryanfonville @joenesbitt from @CentralNatlBank discussing with @johnsiracusa how to get started creating effective videos from a behind the scenes look.  Their videos are a must watch.

 

You can subscribe to the podcast here via iTunes or Stitcher.

Resources and links

www.youtube.com/CentralNatlBank

www.twitter.com/CentralNatlBank

www.facebook.com/centralnatlbank

www.instagram.com/centralnatlbank

www.cnbwaco.com

 

About the host

 

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Dec 8, 2015

In this episode the host @johnsiracusa interviews marketers from banks and credit unions from across the USA to discuss what makes a great social media and banking/credit union conference.  

Resources and Links

 

Banks and Credit Unions on this podcast.

Rachel Schwab from Equitable Bank

www.twitter.com/Equitable_Bank

www.equitablebank.com

www.linkedin.com/in/rachelschwab

 

Monica Baker & Allen Halas from Pyramax Bank

www.twitter.com/PyraMaxBank

www.pyramaxbank.com

www.linkedin.com/in/allenhalas

www.linkedin.com/in/monicawbaker

 

 

Lisa Davis from Idaho Central Credit Union

www.twitter.com/idaho_central

www.iccu.com

www.linkedin.com/in/lisagraef

 

 

Bryan Fonville from Central National Bank

www.twitter.com/CentralNatlBank

www.cnbwaco.com

www.linkedin.com/in/bryanfonville

 

Lee Gilder From Picatinny Federal Credit Union

www.twitter.com/PicaCreditUnion

www.picacreditunion.com  

www.linkedin.com/in/lee-guilder-7531034b

 

Jim Donnelly From Bangor Savings Bank in Maine

www.twitter.com/bangorsavings

www.bangor.com

www.linkedin.com/in/jim-donnelly-4393677

 

Ashley Scroggins From West Community Credit Union & Tiger Credit Union

www.twitter.com/westcommunitycu

www.westcommunitycu.org

www.tigerscu.org

www.twitter.com/tigerscu

www.linkedin.com/in/ashley-scroggins-6230a323  

 

Jessica Flax First National Bank of Hutchison

www.twitter.com/FNBFirst  

www.fnbhutch.com

www.linkedin.com/in/jessica-flax-b085b0b4

 

Nicole Phillips From Bright Star Credit Union

www.twitter.com/BrightStarCU

www.bscu.org

 

Amy Minash From Centennial Bank Colorado

www.twitter.com/centbanking

www.centennialbanking.com

www.linkedin.com/in/bankmarketingexpert

 

 

Kate Cwieka From  Avidia bank

www.twitter.com/avidiabank

www.avidiabank.com

www.twitter.com/BankSmartKATE  

www.linkedin.com/in/katelin-cwieka-6612558a

 

Roger Sundermeier From First Arkansas Bank & Trust

www.firstarkansasbank.com

 www.twitter.com/fabandt

www.linkedin.com/in/rogersundermeier

 

 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Dec 1, 2015

In this episode the host @johnsiracusa & his guest @JoePulizzi discuss the difference between social media and content marketing with a powerful understanding of strategy moving forward.  At the end of the day what's the business sense of your efforts.  There are clear concise understanding with actionable steps to implement moving forward.

 

You can subscribe to the podcast here via iTunes or Stitcher.  

 

Resources and Links

twitter.com/joepulizzi

http://contentmarketinginstitute.com  

Buy his book http://contentmarketinginstitute.com/content-inc/ 

About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 24, 2015

Before a financial Institution creates any major initiatives to gain new customers, they must understand their market first.  With that, financial institutions must also create a consistent way to continual way to re-understanding the ever-changing market in which they serve.

 

You can subscribe to the podcast here via iTunes or Stitcher.  

 

Resources and Links

twitter.com/mi_sullivan

formarketinsights.com

 

About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

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