In this episode the host @johnsiracusa discusses w/ Jeffry Pilcher from @financialbrand dives deep into data analytics. The Financial Brand which has approximately 1.6 million readers representing over 200 countries worldwide has tons of data to analyze. Listen to this episode to learn about segmentation to personalized experiences based on data and much more.
Links and resources
Links to Data Analytics articles on The Financial Brand:
Website & Social
The Financial Brand Forum
An annual conference for marketing executives working in the banking industry held every May.
Today we live in a very social world, although retail financial institutions must have proper disclosures and comply with different forms of regulations, they must be social as well. Who better to learn from then Brian Fanzo who had the highest civilian security clearance by the department of defense in cyber security and is one of the most Social people I know.
Resources and links
You can follow Brian
Building an editorial calendar as a brand marketer is more important today than ever, since, it organizes, helps with compliance obstacles. There are many tools within and outside of banking to get organized with your content.
Strategy through measurements of effectiveness was discussed as well
Resources and links
Dashboards she recommended
Dashboards specific to banking as provided from the companies that provide them:
Hearsay Social offers the Predictive Social Suite for advisors where they can manage all of their social and web presences from a single easy-to-use dashboard. Our suite solution uses predictive technologies to help financial advisors and insurance agents identify opportunities that are broadcast by clients and prospects and guides them to follow up with the right message at the right time. Learn more at http://hearsaysocial.com/product/overview
Social Smart is a social media marketing and compliance solution that allows companies interact with social media on a scheduled or ad-hoc basis to expand marketing reach in a low-risk compliant manner. Try it now at www.isocialsmart.com
The banking industry is no stranger to disruption, which is facing challenges from all directions; regulations, technology innovation, new marketing communications the list goes on and on. Industry veteran John McWeeney CEO of @njbankers discusses some of the challenges up ahead for banks and how to overcome them.
Resources and links
Most companies use the excuse that now is not the right time to implement social media because of ____________ (fill in the blank) @scottmonty was head of global social media at Ford Motor company during the time that Detroit was going through a meltdown.
In this episode learn why Ford went all-in on digital and how they dominated in social while everyone else had a wait-n-see attitude.
FYI on Scott.
Scott Monty was ranked by The Economist as #1 atop the list 25 Social Business Leaders and by Forbes as one of the top 10 influencers in social media, Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."
From 2008-2014, Scott was head of social media at Ford Motor Company and held the title Global Digital and Multimedia Communications Manager. He advised on social media activities across the company, from influencer relations to marketing support, customer service to internal communications and more. Prior to joining Ford, Scott was part of a strategic consultancy specializing in digital and social media and an advertising and marketing firm focused on technology and health sciences.
Scott has been featured in hundreds of news and business publications in print and on the web, in dozens of books, and on a variety of mainstream media, including Bloomberg, NBC, NPR, CNN, Fox Business, The Wall Street Journal and more. Scott is a recognized thought leader in the communications and marketing industry and frequently speaks at events around the world.
Resources and links
In this episode the host, @johnsiracusa and @leeodden discuss how to target social media influencers in your market which can propel your brand to a new level of engagement and effectiveness VIA social media. This tactic alone can quadruple your results online.
Influencer marketing blog post.
The influencer tool @leeodden mentioned
@leeodden agency site:
Connecting with and pitching to reporters today in this very social and fast moving world is getting tougher by the day. Reporters are inundated with pitches on a daily basis. Most reporters and journalists are overworked and on tight deadlines, but they still need stories, your stories. In this episode the host @johnsiracusa discusses w/@gregory in detail how integrate technologies and relationship building with reporters and journalists so to have a better opportunity to get your pitch noticed. Most importantly they discuss what tactics to avoid which may get you black listed and branded as a bad source of information to reporters.
This is not an episode you’ll want to miss if you are looking to increase your public relations strategies in 2015-2016.
Resources and links
Ann Chen, formerly @ICBA now with @CitizensEdmond run by a top social bank executive CEO @jillcastilla discusses with the host @johnsiracusa how a bank should create an effective social media strategy. In this episode, Ann shares great practical advice for any bank wanting to build a social media strategy to learn from and follow. She believes community banks are perfectly positioned for the future.
Follow Ann on Twitter @annj_chen
Follow Citizens Edmond on Twitter @CitizensEdmond
(ZMOT Study) Zero Moment of Truth Report https://ssl.gstatic.com/think/docs/2011-winning-zmot-ebook_research-studies.pdf
Video is a vital tactic all bank marketers should use in order to have major marketing & branding wins. In this episode, the host, @johnsiracusa interviews Whitney Hahn of Digital Bard to discuss video strategies from planning, production, to measurements.
Information on creating and submitting video sitemaps to Google: https://developers.google.com/webmasters/videosearch/intro
Download an ebook on youTube channel hacks for Business. http://www.digitalbard.com/communicators_youtube
A positive customer experience can relate directly to a bank's bottom line. Customer Service is not the only factor of the customer experience. In this episode the host @johnsiracusa interviews customer experience expert @Katefeather from @peoplemetrics on the foundations and value of a great customer experience. Get shocked when you learn that a great customer experience may not be what you thought.
Download some research created exclusively for retail banking http://info.peoplemetrics.com/2013_mecx_retail_banking_download
Peoplemetrics blog (http://www.peoplemetrics.com/blog)
Zero Moment of Truth Report https://ssl.gstatic.com/think/docs/2011-winning-zmot-ebook_research-studies.pdf
In this final episode of the 3 part story-telling series, the host John Siracusa reveals the finally to his story of getting brain surgery.
In this episode the host, John Siracusa Tells a story to showcase storytelling in social media.
In this podcast, the host John Siracusa tells a story to explain story-telling and social media. This is 1 of a 3 show series on story-telling
In this session the host John Siracusa discusses with Eric Cook from WSI, measuring “value” (ROI) of social media for banks and credit unions.
In this session the host John Siracusa discusses with Mark Arnold from on the Mark Strategies, the art of selling via social media for banks and credit unions.
In this episode John Siracusa discusses getting the compliance process right within a social media strategy at a bank with Ben Pankonin, CEO Social Assurance.
In this episode the host John Siracusa discusses with Dawn Melesko from @bankmobile how social media has changed the banking business model and how a bank needs to respond to this change in order to make a measurable difference to a banks bottom line.