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BANK ON IT

New episodes air every Tuesday morning on your way to work. The host John Siracusa is well known in the banking industry as the founder/creator of the #banksocial conference Every week, John Siracusa interviews a wide range of experts from Jay Baer to NASA. Bank and Credit Union executives who are responsible for strategy will benefit from the A-list celebrities that are guests on the show. The ideas are so powerful that everyone can learn something new, with every show. You can follow John Twitter @johnsiracusa. LinkedIn.com/in/Siracusa. www.banksocialmediaconference.com
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BANK ON IT
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Nov 28, 2016

In this episode the host John Siracusa and his guest John Fishback from CEB discuss how banks and credit unions should be looking at product innovation beyond just delivery innovation.  This episode will teach you how to think about product innovation and what that actually means.

John Fishback's Twitter

CEB's Twitter

Posts by John Fishback and CEB on the #BankSocial Blog.

Differentiate Your Bank, Emulate The Modern Thermostat

The Digital Tipping Point: New Reasons For Retail Banking

The Digital Tipping Point: (Implication One) A New Reason For Purchase

The Digital Tipping Point: (Implication Two) A New Reason For Loyalty

The Digital Tipping Point: (Implication Three) A New-in-Kind Relationship

The Digital Tipping Point: (Implication Four) A New Call For Leadership

 

CEB Content

Beyond Cross-Sales: Ensuring Optimal Outcomes for Financial Services Customers Webinar Replay

CEB: Community Banking Newsletter Signup

CEB Blogs

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 22, 2016

This is a quick sum up podcast interview with Shawn Ketchem – Producer at BYM Agency, along with panelists: Karrie Drobnick – CMO from Verve, a Credit Union, Bryce Roth – President & Cofounder of ChatterYak!, and JD Scroggin – Social Media Officer at CoastHills Credit Union.  You can read my written sum up of their #casestudysummit session from  9-27-16 and can request on-demand access to their recorded #casestudysummit session through their bios here - Shawn Ketchem, Karrie Drobnick, Bryce Roth or JD Scroggin.  It was a terrific panel, I'm proud to have hosted them.

Shawn Ketchem's #casestudysummit Bio

Karrie Drobnick's #casestudysummit Bio

Bryce Roth's #casestudysummit Bio

JD Scroggin's #casestudysummit Bio

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 15, 2016

How does a bank bake social media engagement into it's brand?  Fifth Third Bank has figured it out with this wonderful campaign called #banklove.  In this episode John Siracusa - Host at Bank On It Podcast interviews Shannon Paul - Social Media Strategist at Fifth Third Bank on the #banklove Campaign.  

 

About the #banklove Campaign

Fifth Third wants to celebrate the positive – thanking our customers who go out of their way to praise us on social media.

 

The campaign features improvisational actors paying musical tribute to customers’ complimentary posts.

 Showing sincere appreciation in unexpected ways can help brands connect more deeply with customers on an emotional level. Creating an emotional connection can go a long way.

It’s not uncommon in the financial services industry to see 2-3 negative posts for every positive one. We often buck this trend according to our own research that often shows Fifth Third leading positive social media comments when compared with several competitors.

#banklove YouTube Playlist

#banklove Twitter Conversation

@fifththird

@shannonpaul

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 8, 2016

This is a quick sum up podcast interview with Anthony Burnett – Customer Experience Director at Level5 Llc and Shelly Loftin - Chief Marketing Officer at Bear State Bank.  You can read my written sum up of their #casestudysummit session from  9-22-16 and can request on-demand access to their recorded #casestudysummit session through their bios here - Anthony Burnett or Shelly Loftin.  It was a terrific session, I'm proud to have hosted them.

Anthony Burnett's #casestudysummit Bio

Shelly Loftin's #casestudysummit Bio

 

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 1, 2016

This is a quick sum up podcast interview with Sam Mallikarjunan – Principal Marketing Strategist at Hubspot and Dan Moyle - Creative Director of Marketing at AmeriFirst Home Mortgage.  You can read my written sum up of their #casestudysummit session from  9-21-16 and can request on-demand access to their recorded #casestudysummit session through their bios here - Sam Mallikarjunan or Dan Moyle.  It was a terrific session, I'm proud to have hosted them.

 

Sam Mallikarjunan's #casestudysummit Bio

Dan Moyle's #casestudysummit Bio

 

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Oct 25, 2016

This is a quick sum up podcast interview with Michael Ogden – Executive Editor at Credit Union Times and content provided by Bryce Roth – President and Cofounder of ChatterYak! and Karrie Drobnick – CMO of Verve, a Credit Union.  You can read my written sum up of their #casestudysummit session from  9-28-16 and can request on-demand access to their recorded #casestudysummit session through their bios here - Michael Ogden, Bryce Roth or Karrie Drobnick.  It was a terrific session, I'm proud to have hosted them.

 

Michael Ogden's #casestudysummit Bio

Bryce Roth's #casestudysummit Bio

Karrie Drobnick's #casestudysummit Bio

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Oct 18, 2016

This is a quick sum up podcast interview with Tony Battista – VP of Marketing at St. Mary’s Credit Union and Meredith Olmstead – Inbound Marketing Consultant & Founding Partner of Social Stairway.  You can read my written sum up of their #casestudysummit session from  9-27-16 and can request on-demand access to their recorded #casestudysummit session through their bios here - Tony Battista or Meredith Olmstead.  It was a terrific session, I'm proud to have hosted them.

 

Tony Battista's #casestudysummit Bio

Meredith Olmstead's #casestudysummit Bio

 

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Oct 11, 2016

Every bank or credit union understands the value and in hearing the customer, what gets lost in the mix is putting forth a simple system than gains very quick and effective results that can be used to significantly increase revenue and improve the customer experience.  In this episode, the host John Siracusa interviews Ed Gundrum, CEO of DoublePort which is an Authorized Partner of HappyOrNot They discuss multiple ways to increase customer feedback by 30% or more.

 

About the guest

www.doubleport.com

HappyOrNot 

HappyOrNot Twitter

 

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

 

Oct 4, 2016

Literally, everyone is talking about payments and the future role of banks in the process. How can you join the Social Media conversation and not only have something to say, but something innovative to deliver? Imagine if you had something that brings all the elements needed together in a single, fully integrated system that does not require three vendors and a series of integration projects in order to launch. But how?  

 

About the Guest 

Richard McShirley on Linkedin

Linked2pay Twitter

Website

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.



Sep 13, 2016

The right culture can make the biggest differences in how major goals can be accomplished.  If you’re an executive and you’re wondering how you’re going to shift and accomplish all the results you’re looking for, the answer is right in front of you.  It’s your people that can make it happen.  Being strategic about your culture is a must and if it’s no good than your culture strategy needs to be re-designed.  But how?  In this episode, Jason Korman from gapingvoid and John Siracusa discuss this vital topic.

 

Subscribe to the podcast here via iTunes Stitcher and iHeartRadio never miss an update

About Jason Korman

#banksocial profile

@gapingvoid

Website

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Sep 6, 2016


In this episode, the host John Siracusa and Meredith Deen from FMSI discuss how to integrate effectively into your Omni-Channel user experience the branch and universal Employees.  

They discussed Apple strategies and how to integrate a great user experience to all age ranges of your customers.

About 9% of banking customer still open accounts at a branch.  Learn here how to update them to match customers expectations.

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

FMSI Info

Website

Branch of the Future Report
Universal Associate White Paper

@fmsi_inc

@meredithjdeen

 

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Aug 30, 2016

On the interview are two expert compliance professionals and a marketer!  Learn how to approach a compliant yet growth related social media strategy!  Our guest is Ethan Wall Founder of The Social Media Law Firm and Our guest host Kristen Stogniew Saltmarsh, Cleaveland & Gund Towards the end we discuss the elephant in the room, privacy….

 

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

 

About Ethan:

Ethan founded The Social Media Law Firm to provide solutions to social media legal issues for financial institutions. Ethan quickly became widely recognized as an authority on the effect of social media on the law. He authored six books including Fire over Facebook: A Primer on Protected Social Media Activity in the Workplace and Best Practice Guide for Managing Employee Social Media Use. High profile news organizations, including CNN, NPR, and Thomson Reuters have turned to Ethan for commentaries on social media legal issues. Ethan is a highly sought after speaking for banks, credit unions, and financial institution conferences. His next live program on social media financial compliance will be at the Saltmarsh Financial Institution Compliance Funnel on September 22 in Tampa, Florida.

Social Media Law for Financial Institutions

Social Media Law Firm Website 

 

Social Media Legal Risks for Financial Institutions Blog

 

FFIEC Social Media Guidelines

 

Social Media Law Firm Social Media Handles

fb.com/socialmediafirm

@socialmediafirm

 

Ethan’s Social Media Handles

@ethanwall 

Ethan on LinkedIn

Ethan on Instagram

 

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Aug 16, 2016

Disruption is inevitable and is happening, the debate is over.  But, what is not over is how retail financial institutions choose to respond to it is key.  Brandon took the reins as CEO at the age of 31 and has enjoyed significant growth, year after year.  Brandon is a terrific leader and has admittedly learned from mistakes made through testing new ideas. 
Listen in and learn his views on culture, technology, and the very difficult short-term decisions that need to be made in order to be a relevant organization in the future.

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources and Links

Brandon’s #banksocial BIO

Twitter for Mazuma

Mazuma's Website

His reading list

Disrupt

Good to Great

The Power of Habit

5 Temptations of a CEO

The Advantage

 

About John:

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.



   

Aug 9, 2016

The primary function of every marketer is to generate demand and create and increase the amount of qualified leads.  Marketing’s ability to support loan officers by creating opportunities and the content to increase the chances of those leads turning to sales is a function required by all marketers.   Hear a great discussion on how to do exactly that

 

Towards the end of the interview Sam and John geek out and he shares so much in regards to measuring with statistical significance, truly awesome!

 

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources and links

Hubspot's Annual State of Inbound

Hubspot

Sam's Twitter

Sam's #banksocial Profile

 

About John:

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Aug 2, 2016

There are so many tools that are underutilized today in LinkedIn and as a result, many opportunities are missed or not realized.  Listen in to learn!

 

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

 

Resources and links

Viveka's #banksocial profile

Viveka's Twitter Account

Kristen Stogniew's Twitter Account

 

About John:

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Jul 26, 2016

In this episode, Andy Crestodina and John Siracusa discuss SEO by being human and interacting with people by taking the long view for SEO strategy, but building synergy with loan officers by obtaining instant results utilizing a powerful content marketing strategy.  We also discussed getting C-suite buy-in by supporting sales efforts. 

Lots of great gems were shared here and is worth a listen. 

 

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

 

Resources and links

@crestodina

www.orbitmedia.com

#banksocial Speakers Profile

 

About John:

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

 

Jul 19, 2016

In order to grow today banks and credit unions need partners and suppliers in order to grow with capabilities that are not necessarily readily available in house.  Flexible contracts are key, yet, how can contracts get created with flexibility and the ability to change built in?  This is what our guest today is here to discuss.  Aaron Silva from Paladin-FS are going to discuss

 Subscribe to the podcast here via iTunes or Stitcher and never miss an update

 

Resources and links

@paladinfs

Website

Aaron Silva is the founder, president and CEO of Paladin fs, the hard-hitting negotiator redefining the status quo in Core and IT banking contracts. He is also the founder of the Golden Contract Coalition, an alliance of banking industry professionals leveraging their collective influence to address the contract disparities with national Core and IT vendors.

 

Silva cut his teeth in contract negotiations spending two decades in senior executive positions selling Core and IT services to bankers across the country. After recognizing there was a lack of market intelligence and pricing data offered to community banks and credit unions, Silva founded Paladin fs in 2007 to level the playing field between financial institutions and their vendors. Since 2009, Paladin’s extensive market research and insider know-how have helped bankers execute winning contract negotiations and reclaim more than $125 million in tangible cost savings.

 

Silva is a sought-after speaker for national banking and credit union events and is a published writer on strategic and technology issues facing the industry. His research has been the foundation for highly-regarded studies on pricing disparities and hidden costs in vendor contracts, developed by the Business Performance Innovation Network.

 

About John:

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Jul 12, 2016

In this episode, Kristen Stogniew interviews John Siracusa on how to be successful regardless of environment and with a tremendous lack of resources.

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

About Kristen:

Kristen has been in the bank consulting business since the 6th grade. Really. Her dad started a consulting business literally out of her home after years of being an actual banker. She worked with him, her mom and sister, and lots of great associates over years with the firm – they ingrained in her a deep caring for community bankers and their concerns.  About the same time that she graduated law school and passed the bar, “compliance” was becoming a bank (uh, examiner) concern. So, she started doing compliance audits for several local banks, which led to so many other related assignments and travels she can’t even count.   She feels blessed to have formed relationships with so many great bankers and advisors over the years!

She joined the CPA firm of Saltmarsh, Cleaveland & Gund not long after her dad died. Saltmarsh has had a great reputation for over 70 years, and a disproportionately large base of community bank and credit union clients.  She spends time in the field, but, mostly supports Saltmarsh’s team of financial institution consultants who do internal audits, compliance reviews and other consulting - day in and out - helping banks and credit unions operate safely, soundly and in compliance with so many regulatory requirements.  And, sometimes they even have fun.

Kristen’s passion for social media in the industry started three years ago. She was asked to teach a class on social media compliance for a local banker association and learned the basic “hows” and “whys” from her awesome sister, who runs her own marketing agency.  Kristen believes there is a TON of potential for this great industry to use social media, which, let’s be honest, could use better PR in the eyes of the general public, the regulators, and certainly the next generation of customers.   But, the typical banker (or CPA, auditor, or attorney for that matter!) doesn’t come born wearing the toolbelt for success in social media.

@kstogniew

Salt Marsh Website

 

About John:

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Jul 5, 2016

Omni integration goes beyond technology and the importance of the bank branch is changing drastically.  Learn from this interview how important the bank branch is and what customers care about. 

 

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources And Links

@Level5_LLC

@bigtonyburnett

Level5 Website

Level5 LinkedIn

Anthony Burnette LinkedIn

 

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Jun 28, 2016

Lot’s of places that banks & credit unions can go to create a great mobile experience, what is it that consumers care about in regards to a great mobile experience?  It’s a fact, consumers are comparing your mobile experience to that of Netflix, Facebook, and other major giant brands are raising the bar in regards to what type of experience is great.   You cannot compare your experience of that of BOFA or Chase, you’ll have to compare it to some of the best brands today.

 

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources & Links

@MalauzaiMonkeys

www.malauzai.com

 

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.


Jun 21, 2016

It’s not just about banking products or services or even online/offline interactions.  SalesForce.com created a report interviewing thousands of marketers and they found that high-performing marketers do particular things that non-high performers don’t do.  Who owns the UX/CX.  How do you track performance?  These are all major initiatives we discuss in detail and we talk about ways to get started.

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources & Links

@msweezey

SalesForce

@salesforce

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Jun 14, 2016

Building a content-centric influencer marketing program to support your loan officers/sales staff could help increase loan demand, lesson sales cycle times and increase the quality and quantity of your loan customers as well .  it’s not as difficult as it seems.  If you’re looking to build a content marketing strategy and want a great place to start, listen in.

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources and Links

http://www.toprankblog.com/2015/01/influencer-marketing

http://www.toprankblog.com/author/LeeOdden/

www.twitter.com/leeodden

www.linkedin.com/in/leeodden

http://buzzsumo.com

moz.com/followerwonk

http://traackr.com/

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Jun 7, 2016

Don’t be fooled by a large network, an influencer could be a powerful partnership in your banks social media tool kit.  In this interview, the host John Siracusa and Lee Odden discuss this enormous opportunity that bank/cu marketers can implement effectively.    Every community/market has influencers and influencers can help you accomplish high results if approached and recruited effectively.  Learn it all here.

 

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources and Links

Influencer Post on the Toprank blog

Lee Odden's Author page on the Toprank blog

@leeodden

Lee on LinkedIn

Some of the platforms Lee mentioned

Buzzsomo

Follwerwonk

Traackr

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

May 31, 2016

You’ve seen Greg on CNN, CNBC, Fox Business and thousands of other major news outlets and today you’ll hear him on The Bank On It Show with John Siracusa.  In this episode, Greg and John discuss the potential new rate environment and how banks can position themselves to win new market share. 

 

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources and Links

@BankrateGreg

@Bankrate

bankrate.com

Greg's Author page

 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

May 24, 2016

In this episode the host John Siracusa discuss with Ian Cleary discuss some ideas on building a content strategy using some simple and new ideas for building a powerful content strategy by building a strong foundation and getting your audience involved in the process.   Simple, Yet powerful.  Having a powerful strategy and then implementing the right tech to make that strategy effective is the key.

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources and Links

@iancleary

@razorsocial

P.R.I.S.M Funnel

Dash Boards Mentioned

www.meetedgar.com

www.rivaliq.com

www.infusionsoft.com 

www.marketo.com

www.hubspot.com

www.kissmetrics.com

www.lunametrics.com

www.traakr.com

 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.


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