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BANK ON IT

New episodes air every Tuesday morning on your way to work. The host John Siracusa is well known in the banking industry as the founder/creator of the #banksocial conference Every week, John Siracusa interviews a wide range of experts from Jay Baer to NASA. Bank and Credit Union executives who are responsible for strategy will benefit from the A-list celebrities that are guests on the show. The ideas are so powerful that everyone can learn something new, with every show. You can follow John Twitter @johnsiracusa. LinkedIn.com/in/Siracusa. www.banksocialmediaconference.com
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BANK ON IT
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Feb 20, 2017

In this episode the host John Siracusa & his guest Anne Deeter Gallaher discuss public relations and social media for a bank or credit union CEO and how to effectively manage and respond.

 

Anne on LinkedIn

Anne on Twitter

Deeter Gallaher Group Website

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

#BankSocial Notable News 

Facebook Employee Panel at #BankSocial April 2017

Hubspot’s Sam Mallikarjunan joins the #BankSocial Agenda

Jay Baer to Keynote #BankSocial 2017

Feb 13, 2017

Most banks and credit unions don't understand how AI (artificial intelligence) will affect their institution.  It sounds so farfetched.  But you'll find that it isn't.  In this episode, the host John Siracusa and his guest Penny Crosman from American Banker discuss the practical uses of AI in banking today.  

Penny on Twitter

Penny on LinkedIn

Penny on American Banker

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

#BankSocial Notable News 

Facebook Employee Panel at #BankSocial April 2017

Hubspot’s Sam Mallikarjunan joins the #BankSocial Agenda

Jay Baer to Keynote #BankSocial 2017

Feb 7, 2017

In this episode John Siracusa and his guest Tammy Gilleland Bangs discuss the powerful benefits of Social Engineering and risks of not having training or policies in place for employees.  This is a must listen for Bank & Credit Union Executives.

 

Tammy on Twitter

Jack Henry on Twitter

Tammy on LinkedIn

Jack Henry Website

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

#BankSocial Notable News 

Facebook Employee Panel at #BankSocial April 2017

Hubspot’s Sam Mallikarjunan joins the #BankSocial Agenda

Jay Baer to Keynote #BankSocial 2017

 

Jan 31, 2017

In this episode John Siracusa and his guest discuss how banks and credit unions can connect with their markets on a deeper level with content that speaks to them on an individual level and resonates.

 

Larry Elkan on Twitter

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

#BankSocial Notable News 

Facebook Employee Panel at #BankSocial April 2017

Hubspot’s Sam Mallikarjunan joins the #BankSocial Agenda

Jay Baer to Keynote #BankSocial 2017

Jan 24, 2017

The amount of Cyber threats that loom today is a daunting challenge for bank and credit union executives to say the least.  Threats loom everywhere, even where you can't see them.  Don't fret, Steve HinesBob Roberts and John Siracusa discuss positive ways to look at Cyber Security Awareness and some things that Bank & Credit Union Executives can train employees on in order to lower risk, exposure and benefit from it all.

 

About The Guests

Steve Hines and Bob Roberts are from Threat Advice, here they are on Twitter, LinkedIn and YouTube. Here is a link to their blog as well.

 

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

#BankSocial Notable News 

Facebook Employee Panel at #BankSocial April 2017

Hubspot’s Sam Mallikarjunan joins the #BankSocial Agenda

Jay Baer to Keynote #BankSocial 2017

Jan 17, 2017

In this episode John Siracusa, the host and Will Creedle, Head of Website Conformance at ZAG interactive discuss the proposed ADA guidelines, the risk and the opportunity for banks and credit unions across the USA.  This episode will help any bank understand the proposed guidelines and what to do to prepare and protect your institution in the best way possible.

Share this episode with your management team to learn exactly what to do.

 

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

#BankSocial Notable News 

Facebook Employee Panel at #BankSocial April 2017

Hubspot’s Sam Mallikarjunan joins the #BankSocial Agenda

Jay Baer to Keynote #BankSocial 2017

About the guest:

Will Creedle on LinkedIn

Will Creedle on Twitter

ZAG interactive ADA post

ZAG interactive on Twitter

 

Dec 20, 2016

There are handful of banks and credit unions who drive lots of engagement socially, listen in to hear what they do differently and what they do really well.

 

About the guest

Seth Bridges LinkedIn

Seth Bridges Twitter

Rival IQ Twitter

Rival IQ Website

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Dec 13, 2016

In this episode the Holly Fearing from Filene Research discuss how to build social media strategies and touch upon building branding and products that built specifically around what their consumers and audience want and need.  

 

@FileneResearch

@FearingHolly

Filene Research Reports:

From Presence to Purpose: Developing Social Media Strategies and Metrics for Credit Unions

Beyond Engagement: Social Media Drives Business Results

All Reports

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Dec 6, 2016

In this episode the host John Siracusa discusses with Sue B. Zimmerman how banks and credit unions should be looking at Instagram when building an effective and engaging presence on that platform.  Sue is one of the best on this subject.

Sue B. Zimmerman on Twitter

Her Website

Sue B. Zimmerman #BankSocial speaker profile

Her sessions at #BankSocial 2017

EXLab: Instagram Stories: Tips For Using Instagrams Photo Story Feature For Business

Monday, April 3, 2017

12:00PM - 2:30PM ET

  • Learn what IG stories are.
  • Why you should be using it.
  • How to get started.
  • Tour of all the features.

How To REALLY Amplify Your Online Presence: The 3-for-1 Social Media Strategy

Tuesday, April 4, 2017

3:00PM - 4:00PM EST

  • It’s easy to spend hours working on your social media strategy. Converting your efforts into revenue has never been cheaper, or easier. So why are so many people struggling to spread the word about their brand and business? In Sue’s session she’ll explain how Instagram can be used as the home base of your social media strategy. She’ll teach you how to strategically cross-promote one message to reach thousands of people without hours of extra work being required. She’ll also explain how to leverage the newest live streaming platforms to prime your audience for your latest offers. By the end of the session you’ll be able to take one dynamic message and turn it into your weekly social media strategy, and growing your business faster than ever before!

 

Register for #BankSocial here

 

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 28, 2016

In this episode the host John Siracusa and his guest John Fishback from CEB discuss how banks and credit unions should be looking at product innovation beyond just delivery innovation.  This episode will teach you how to think about product innovation and what that actually means.

John Fishback's Twitter

CEB's Twitter

Posts by John Fishback and CEB on the #BankSocial Blog.

Differentiate Your Bank, Emulate The Modern Thermostat

The Digital Tipping Point: New Reasons For Retail Banking

The Digital Tipping Point: (Implication One) A New Reason For Purchase

The Digital Tipping Point: (Implication Two) A New Reason For Loyalty

The Digital Tipping Point: (Implication Three) A New-in-Kind Relationship

The Digital Tipping Point: (Implication Four) A New Call For Leadership

 

CEB Content

Beyond Cross-Sales: Ensuring Optimal Outcomes for Financial Services Customers Webinar Replay

CEB: Community Banking Newsletter Signup

CEB Blogs

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 22, 2016

This is a quick sum up podcast interview with Shawn Ketchem – Producer at BYM Agency, along with panelists: Karrie Drobnick – CMO from Verve, a Credit Union, Bryce Roth – President & Cofounder of ChatterYak!, and JD Scroggin – Social Media Officer at CoastHills Credit Union.  You can read my written sum up of their #casestudysummit session from  9-27-16 and can request on-demand access to their recorded #casestudysummit session through their bios here - Shawn Ketchem, Karrie Drobnick, Bryce Roth or JD Scroggin.  It was a terrific panel, I'm proud to have hosted them.

Shawn Ketchem's #casestudysummit Bio

Karrie Drobnick's #casestudysummit Bio

Bryce Roth's #casestudysummit Bio

JD Scroggin's #casestudysummit Bio

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 15, 2016

How does a bank bake social media engagement into it's brand?  Fifth Third Bank has figured it out with this wonderful campaign called #banklove.  In this episode John Siracusa - Host at Bank On It Podcast interviews Shannon Paul - Social Media Strategist at Fifth Third Bank on the #banklove Campaign.  

 

About the #banklove Campaign

Fifth Third wants to celebrate the positive – thanking our customers who go out of their way to praise us on social media.

 

The campaign features improvisational actors paying musical tribute to customers’ complimentary posts.

 Showing sincere appreciation in unexpected ways can help brands connect more deeply with customers on an emotional level. Creating an emotional connection can go a long way.

It’s not uncommon in the financial services industry to see 2-3 negative posts for every positive one. We often buck this trend according to our own research that often shows Fifth Third leading positive social media comments when compared with several competitors.

#banklove YouTube Playlist

#banklove Twitter Conversation

@fifththird

@shannonpaul

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 8, 2016

This is a quick sum up podcast interview with Anthony Burnett – Customer Experience Director at Level5 Llc and Shelly Loftin - Chief Marketing Officer at Bear State Bank.  You can read my written sum up of their #casestudysummit session from  9-22-16 and can request on-demand access to their recorded #casestudysummit session through their bios here - Anthony Burnett or Shelly Loftin.  It was a terrific session, I'm proud to have hosted them.

Anthony Burnett's #casestudysummit Bio

Shelly Loftin's #casestudysummit Bio

 

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 1, 2016

This is a quick sum up podcast interview with Sam Mallikarjunan – Principal Marketing Strategist at Hubspot and Dan Moyle - Creative Director of Marketing at AmeriFirst Home Mortgage.  You can read my written sum up of their #casestudysummit session from  9-21-16 and can request on-demand access to their recorded #casestudysummit session through their bios here - Sam Mallikarjunan or Dan Moyle.  It was a terrific session, I'm proud to have hosted them.

 

Sam Mallikarjunan's #casestudysummit Bio

Dan Moyle's #casestudysummit Bio

 

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Oct 25, 2016

This is a quick sum up podcast interview with Michael Ogden – Executive Editor at Credit Union Times and content provided by Bryce Roth – President and Cofounder of ChatterYak! and Karrie Drobnick – CMO of Verve, a Credit Union.  You can read my written sum up of their #casestudysummit session from  9-28-16 and can request on-demand access to their recorded #casestudysummit session through their bios here - Michael Ogden, Bryce Roth or Karrie Drobnick.  It was a terrific session, I'm proud to have hosted them.

 

Michael Ogden's #casestudysummit Bio

Bryce Roth's #casestudysummit Bio

Karrie Drobnick's #casestudysummit Bio

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Oct 18, 2016

This is a quick sum up podcast interview with Tony Battista – VP of Marketing at St. Mary’s Credit Union and Meredith Olmstead – Inbound Marketing Consultant & Founding Partner of Social Stairway.  You can read my written sum up of their #casestudysummit session from  9-27-16 and can request on-demand access to their recorded #casestudysummit session through their bios here - Tony Battista or Meredith Olmstead.  It was a terrific session, I'm proud to have hosted them.

 

Tony Battista's #casestudysummit Bio

Meredith Olmstead's #casestudysummit Bio

 

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Oct 11, 2016

Every bank or credit union understands the value and in hearing the customer, what gets lost in the mix is putting forth a simple system than gains very quick and effective results that can be used to significantly increase revenue and improve the customer experience.  In this episode, the host John Siracusa interviews Ed Gundrum, CEO of DoublePort which is an Authorized Partner of HappyOrNot They discuss multiple ways to increase customer feedback by 30% or more.

 

About the guest

www.doubleport.com

HappyOrNot 

HappyOrNot Twitter

 

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

 

Oct 4, 2016

Literally, everyone is talking about payments and the future role of banks in the process. How can you join the Social Media conversation and not only have something to say, but something innovative to deliver? Imagine if you had something that brings all the elements needed together in a single, fully integrated system that does not require three vendors and a series of integration projects in order to launch. But how?  

 

About the Guest 

Richard McShirley on Linkedin

Linked2pay Twitter

Website

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.



Sep 13, 2016

The right culture can make the biggest differences in how major goals can be accomplished.  If you’re an executive and you’re wondering how you’re going to shift and accomplish all the results you’re looking for, the answer is right in front of you.  It’s your people that can make it happen.  Being strategic about your culture is a must and if it’s no good than your culture strategy needs to be re-designed.  But how?  In this episode, Jason Korman from gapingvoid and John Siracusa discuss this vital topic.

 

Subscribe to the podcast here via iTunes Stitcher and iHeartRadio never miss an update

About Jason Korman

#banksocial profile

@gapingvoid

Website

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Sep 6, 2016


In this episode, the host John Siracusa and Meredith Deen from FMSI discuss how to integrate effectively into your Omni-Channel user experience the branch and universal Employees.  

They discussed Apple strategies and how to integrate a great user experience to all age ranges of your customers.

About 9% of banking customer still open accounts at a branch.  Learn here how to update them to match customers expectations.

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

FMSI Info

Website

Branch of the Future Report
Universal Associate White Paper

@fmsi_inc

@meredithjdeen

 

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Aug 30, 2016

On the interview are two expert compliance professionals and a marketer!  Learn how to approach a compliant yet growth related social media strategy!  Our guest is Ethan Wall Founder of The Social Media Law Firm and Our guest host Kristen Stogniew Saltmarsh, Cleaveland & Gund Towards the end we discuss the elephant in the room, privacy….

 

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

 

About Ethan:

Ethan founded The Social Media Law Firm to provide solutions to social media legal issues for financial institutions. Ethan quickly became widely recognized as an authority on the effect of social media on the law. He authored six books including Fire over Facebook: A Primer on Protected Social Media Activity in the Workplace and Best Practice Guide for Managing Employee Social Media Use. High profile news organizations, including CNN, NPR, and Thomson Reuters have turned to Ethan for commentaries on social media legal issues. Ethan is a highly sought after speaking for banks, credit unions, and financial institution conferences. His next live program on social media financial compliance will be at the Saltmarsh Financial Institution Compliance Funnel on September 22 in Tampa, Florida.

Social Media Law for Financial Institutions

Social Media Law Firm Website 

 

Social Media Legal Risks for Financial Institutions Blog

 

FFIEC Social Media Guidelines

 

Social Media Law Firm Social Media Handles

fb.com/socialmediafirm

@socialmediafirm

 

Ethan’s Social Media Handles

@ethanwall 

Ethan on LinkedIn

Ethan on Instagram

 

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Aug 16, 2016

Disruption is inevitable and is happening, the debate is over.  But, what is not over is how retail financial institutions choose to respond to it is key.  Brandon took the reins as CEO at the age of 31 and has enjoyed significant growth, year after year.  Brandon is a terrific leader and has admittedly learned from mistakes made through testing new ideas. 
Listen in and learn his views on culture, technology, and the very difficult short-term decisions that need to be made in order to be a relevant organization in the future.

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources and Links

Brandon’s #banksocial BIO

Twitter for Mazuma

Mazuma's Website

His reading list

Disrupt

Good to Great

The Power of Habit

5 Temptations of a CEO

The Advantage

 

About John:

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.



   

Aug 9, 2016

The primary function of every marketer is to generate demand and create and increase the amount of qualified leads.  Marketing’s ability to support loan officers by creating opportunities and the content to increase the chances of those leads turning to sales is a function required by all marketers.   Hear a great discussion on how to do exactly that

 

Towards the end of the interview Sam and John geek out and he shares so much in regards to measuring with statistical significance, truly awesome!

 

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources and links

Hubspot's Annual State of Inbound

Hubspot

Sam's Twitter

Sam's #banksocial Profile

 

About John:

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Aug 2, 2016

There are so many tools that are underutilized today in LinkedIn and as a result, many opportunities are missed or not realized.  Listen in to learn!

 

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

 

Resources and links

Viveka's #banksocial profile

Viveka's Twitter Account

Kristen Stogniew's Twitter Account

 

About John:

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Jul 26, 2016

In this episode, Andy Crestodina and John Siracusa discuss SEO by being human and interacting with people by taking the long view for SEO strategy, but building synergy with loan officers by obtaining instant results utilizing a powerful content marketing strategy.  We also discussed getting C-suite buy-in by supporting sales efforts. 

Lots of great gems were shared here and is worth a listen. 

 

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

 

Resources and links

@crestodina

www.orbitmedia.com

#banksocial Speakers Profile

 

About John:

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

 

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