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Bank On It

New episodes air every Tuesday morning on your way to work. The host John Siracusa is well known in the banking industry as the founder/creator of the #banksocial conference Every week, John Siracusa interviews a wide range of experts from Jay Baer to NASA. Bank and Credit Union executives who are responsible for strategy will benefit from the A-list celebrities that are guests on the show. The ideas are so powerful that everyone can learn something new, with every show. You can follow John Twitter @johnsiracusa. LinkedIn.com/in/Siracusa. www.banksocialmediaconference.com
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Jul 18, 2017
Over the past three episodes of the "Bank On It" podcast, the host John Siracusa and his guests from HubSpot cover the four stages of the Inbound Methodology and how building an effective inbound marketing strategy can benefit bank and credit union marketing departments.
In this episode John provides a summary of those episodes.
 
You can Subscribe to this podcast iTunesStitcher and iHeartRadio
 
If you'd like to listen to those individual episodes? Please go to the following links below.
 
 
Guests on that podcast;
 
 
Guests on that podcast;
 
 
Guests on that podcast;
 
 
John Siracusa is the creator of #BankSocial, the first banking conference dedicated to content marketing and social media for banks and credit unions.
 
He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study storiesHe’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.
Jul 11, 2017
This is the third and final episode of the "The Inbound Bank" series, teaching banks and credit unions how to flip from outbound marketing efforts, to inbound marketing.  In this episode John Siracusa and his guests from HubSpot cover close & delight, which is the third and fourth stages in the inbound methodology.  The close stage is where marketing hands the opportunity off to sales to turn into a customer.
The delight stage is how to turn customers into promoters.
 
These stages are where the ROI of how marketing happens, if your marketing efforts fall flat the problem is usually here.  
 
Listen in and learn how thrive at these points in the buyers journey
 
 
 
You can Subscribe to this podcast iTunesStitcher and iHeartRadio
 
Guests on this podcast:
 
 
 
 
 
 
 

John Siracusa is the creator of #BankSocial, the first banking conference dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

 
Jul 5, 2017
This is the second episode of the "The Inbound Bank" series, teaching banks and credit unions how to flip from outbound marketing efforts, to inbound marketing.  In this episode John Siracusa and his guests from HubSpot cover convert, which is the second of four stages in the inbound methodology.  The convert stage is the most important and most misunderstood stage within the process.   
 
 
 
You can Subscribe to this podcast iTunesStitcher and iHeartRadio
 
Guests on this podcast:
 
 
 
 
 
 
 
 
 
Jun 27, 2017
In this episode of the "The Inbound Bank", John Siracusa and his guests from HubSpot cover attract, which is the first of four stages in the inbound methodology.
 
 
 
Guests on this podcast
 
 
 
 
 
 
 
 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio 

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Jun 19, 2017
In this episode, John Siracusa and his guest Craig McLaughlin talk about Digital Channels and how to optimize them.
 
You can Subscribe to this podcast iTunesStitcher and iHeartRadio
 
About The Host:
 
John Siracusa is the creator of #BankSocial, the first banking conference dedicated to content marketing and social media for banks and credit unions.
 
He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.
 
 
Jun 13, 2017
In this episode, John Siracusa and his guest Travis Dulaney talk about the confusion of payment speeds and how it relates to banks and credit unions.
 
You can Subscribe to this podcast iTunesStitcher and iHeartRadio
 
About The Host:
 
John Siracusa is the creator of #BankSocial, the first banking conference dedicated to content marketing and social media for banks and credit unions.
 
He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.
Jun 6, 2017

In this episode the host, John Siracusa and his guest Greg Pulliam discusses how the board and management of 1st United Credit Union changed from an institution that only sponsored local events to participating in them as well. The results of this shift made a difference in their opportunities as well as "goodwill" within the markets they serve.

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

May 30, 2017

In this episode the host John Siracusa and his guests Kate Cwieka + CarrieAnne Cormier from Avidia Bank and #AvidiaSmarties Program which is program focused on Avidia employees whom represent Avidia Bank on social media.  This episode is relevant to any bank or credit union who wants to learn more about how to build and/or get started with an engaged employee advocacy program.

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

May 22, 2017

In this episode John Siracusa and his guest Tom Davis from CSCU discuss the invisible payment (card-less transactions) and how banks and credit unions have a significant opportunity in this environment and what to do to be properly positioned during this transition.  

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

May 16, 2017

In this episode the host John Siracusa and his guest Tamar Atamian from Wescom Credit Union discuss their Kindness Campaign, Big Blue their fully operational mobile branch among other great things they do.  

In this episode you'll learn how to support your community in an interesting way and how to perfectly fit a mobile branch into local events.

Wescom Facebook

Wescom Instagram

Wescom Twitter

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

May 9, 2017

In this episode the host John Siracusa and his guest Jay Palter discuss Influencer marketing and how it relates to banking.

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

May 2, 2017

In this episode the host John Siracusa and his guest Gary Prager discuss Space Coast Credit Union's growth of over one billion in auto loans in 2016 through direct and in-direct sales ecosystem.  

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Apr 24, 2017

In this episode the host John Siracusa and his guests discuss organic reach in Facebook among other channels including Google.  

Learn how to increase reach as a bank marketer in this episode.

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Apr 17, 2017

In this episode the host John Siracusa and his guests discuss EMV chip adoption and usage.

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

 

Apr 10, 2017

In this episode, the host John Siracusa and his guest Mike Carter discuss voice banking among other banking UX improvements happening today.

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Apr 4, 2017

In this episode, John Siracusa and his guest discusses checking product profitability levels and why free is no longer a viable product offering.

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Mar 27, 2017

In this episode, John Siracusa & his guest Amanda Rowe discuss the simplicities and the foundations of building a fully integrated brand.

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

 

@pannosmarketing

Pannos Marketing Website

Amanda Rowe LinkedIn

 

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

#BankSocial Notable News 

Facebook Employee Panel at #BankSocial April 2017

Hubspot’s Sam Mallikarjunan joins the #BankSocial Agenda

Jay Baer to Keynote #BankSocial 2017

Mar 20, 2017

In this episode the host John Siracusa and his guest Joanna Belbey discuss some current compliance points that banks and credit unions need to know when engaging in social media.  They also discuss other points like what the future looks like with this new administration in place.  Is it better?  or will it cause more confusion in the industry?

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

 

@proofpoint

@Belbey

proofpoint Website

Joanna Belbey LinkedIn

 

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

#BankSocial Notable News 

Facebook Employee Panel at #BankSocial April 2017

Hubspot’s Sam Mallikarjunan joins the #BankSocial Agenda

Jay Baer to Keynote #BankSocial 2017

Mar 14, 2017

In this episode the host John Siracusa and his guest Anthony Burnett from Level5 discuss how the bank can fit in and attract the younger banking demographic client.  

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

 

@Level5_LLC

@bigtonyburnett

Level5 Website

Level5 LinkedIn

Anthony Burnette LinkedIn

 

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

#BankSocial Notable News 

Facebook Employee Panel at #BankSocial April 2017

Hubspot’s Sam Mallikarjunan joins the #BankSocial Agenda

Jay Baer to Keynote #BankSocial 2017

Mar 7, 2017

There are hundreds if not thousands of posts on targeting millennial’s and younger demographics, simply, because attracting the future banking client is a hot topic today for many bank and credit union marketers.  This is not a typical conversation on how to be hip on digital; this whole interview is based off of credit union that does much of their younger demographic marketing with a more grass roots, face to face approach.  Employees at Royal Credit Union in Eau Claire, WI spend much of their time interacting with younger demographics in a more traditional way, in-person and face to face.  You'll be surprised to know that all of their social media posts explode with interaction due to the depth of relationships they have with the younger generation of future banking clients.  These are actionable and effective steps any banker can start tomorrow and that can augment their social media/digital strategies.

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

In this episode, the host, John Siracusa interviews Andrea Finn, Megan Larsen and Kathy Buyze from Royal Credit Union

Royal Credit Union on Facebook

Royal Credit Union on Twitter

Royal Credit Union Website

 

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

#BankSocial Notable News 

Facebook Employee Panel at #BankSocial April 2017

Hubspot’s Sam Mallikarjunan joins the #BankSocial Agenda

Jay Baer to Keynote #BankSocial 2017

Feb 28, 2017

In this episode, the host John Siracusa and his guest Amy McIlwain discuss how thousands of banks and credit unions across the USA are using the Hootsuite platform today, what are some of the compliance trends and how to track the ROI of social media efforts. These are some of the major topics discussed among other top of mind subjects.

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Feb 20, 2017

In this episode the host John Siracusa & his guest Anne Deeter Gallaher discuss public relations and social media for a bank or credit union CEO and how to effectively manage and respond.

 

Anne on LinkedIn

Anne on Twitter

Deeter Gallaher Group Website

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

#BankSocial Notable News 

Facebook Employee Panel at #BankSocial April 2017

Hubspot’s Sam Mallikarjunan joins the #BankSocial Agenda

Jay Baer to Keynote #BankSocial 2017

Feb 13, 2017

Most banks and credit unions don't understand how AI (artificial intelligence) will affect their institution.  It sounds so farfetched.  But you'll find that it isn't.  In this episode, the host John Siracusa and his guest Penny Crosman from American Banker discuss the practical uses of AI in banking today.  

Penny on Twitter

Penny on LinkedIn

Penny on American Banker

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

#BankSocial Notable News 

Facebook Employee Panel at #BankSocial April 2017

Hubspot’s Sam Mallikarjunan joins the #BankSocial Agenda

Jay Baer to Keynote #BankSocial 2017

Feb 7, 2017

In this episode John Siracusa and his guest Tammy Gilleland Bangs discuss the powerful benefits of Social Engineering and risks of not having training or policies in place for employees.  This is a must listen for Bank & Credit Union Executives.

 

Tammy on Twitter

Jack Henry on Twitter

Tammy on LinkedIn

Jack Henry Website

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

#BankSocial Notable News 

Facebook Employee Panel at #BankSocial April 2017

Hubspot’s Sam Mallikarjunan joins the #BankSocial Agenda

Jay Baer to Keynote #BankSocial 2017

 

Jan 31, 2017

In this episode John Siracusa and his guest discuss how banks and credit unions can connect with their markets on a deeper level with content that speaks to them on an individual level and resonates.

 

Larry Elkan on Twitter

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

#BankSocial Notable News 

Facebook Employee Panel at #BankSocial April 2017

Hubspot’s Sam Mallikarjunan joins the #BankSocial Agenda

Jay Baer to Keynote #BankSocial 2017

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