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All Episodes
Archives
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Nov 21, 2017

In this episode the host John Siracusa and the co-host Sarah Bacehowski discuss leadership in banking as a summary from the ICBA LEAD FWD conference in St. Louis on November 6-7.

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

John Siracusa is the host "Bank On It Show" he is a Fintech Mentor, Bank Mentor and the creator of the #BankSocial Brand.  Follow him on Twitter.

Sarah Bacehowski is the president of Mills Marketing in Des Moines and has 13+ years experience in banking and strategy.  Follow Mills Marketing on Twitter.  

Nov 14, 2017
In this episode John Siracusa and his guest Dan Tyre from HubSpot discuss smart marketing + sales efforts and how to improve them by being relevant to consumers today, why it's important and ways to increase revenue from it.
 
Dan Tyre is an advisor, mentor, investor,: CrowdMics, ChicoryApp, ReplyBuy, Clicdata, ClearVoice, Forge, Strafford Technologies, MacroTower, BayIQ, CDevWorkflow, Booth Bay Harbor Lobster Company, Hopscratch/Trym, Purakai +20 others

Senior level software executive, advisory & governance board member with extensive experience in hyper-growth environments from start-up to $1B+ sales. Skilled at inbound marketing, inbound sales, inbound service & building a culture of personal responsibility and achievement. His goal for the next 30 years is to do the most good in the universe. 

Public speaker on The Inbound Organization, Dan Tyre on Attitude, SMarketing: Sales & Marketing Alignment, Hiring & Motivating Sales Millennials & How to Sell, Even if You've Never Sold Before, How to Be Your Own Best Cheerleader without Ruffling other Peoples Pom Pom, How to Build Rapport with Anyone & How he generated 1,000+ Customers with 1 Blog article!
 
John Siracusa is the creator of #BankSocial, the first banking conference dedicated to content marketing and social media for banks and credit unions.
 
He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study storiesHe’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.
Nov 7, 2017

In this episode John Siracusa and his guests Paul Walker from Q2Erik Skovgard from Lincoln Savings Bank discuss how a community bank can partner with fintechs to offer a superior customer experience while remaining at it's core a community bank. 

Q2 Open is at the core of this partnership.  This is the eCommerce department that Erik mentioned.

Also in this episode we introduce Sarah Bacehowski of Mills Marketing as our co-host.  

John Siracusa is the creator of #BankSocial, the first banking conference dedicated to content marketing and social media for banks and credit unions.
 
He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study storiesHe’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.
Aug 21, 2017

In this episode John Siracusa and his guest Puneet Malhotra discuss building digital banking experience for consumers similar to how Amazon would.

You can Subscribe to this podcast iTunesStitcher and iHeartRadio
 
John Siracusa is the creator of #BankSocial, the first banking conference dedicated to content marketing and social media for banks and credit unions.
 
He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study storiesHe’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.
Aug 8, 2017

In this episode John Siracusa and his guest Steve DuPerrieu discuss how shifting from a branch first bank to a digital first bank will improve your customers overall experience, including at the branch level.

You can Subscribe to this podcast iTunesStitcher and iHeartRadio
 
John Siracusa is the creator of #BankSocial, the first banking conference dedicated to content marketing and social media for banks and credit unions.
 
He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study storiesHe’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.
Aug 1, 2017

In this episode John Siracusa and his guest Patrick Goodwin discuss how banks and credit unions can offer debit card programs to attract a younger generation of customer.  You'll learn about what programs to offer and what level of experience you must offer them as well. 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio
 
John Siracusa is the creator of #BankSocial, the first banking conference dedicated to content marketing and social media for banks and credit unions.
 
He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study storiesHe’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.
 
Jul 25, 2017

In this episode John Siracusa and his guests Cynthia Crossland and Robert Cruz from Actiance discuss treating compliance as a business enablement function by implementing the right technology to manage social media at a bank or credit union.  

You can Subscribe to this podcast iTunesStitcher and iHeartRadio
 
John Siracusa is the creator of #BankSocial, the first banking conference dedicated to content marketing and social media for banks and credit unions.
 
He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study storiesHe’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.
 
Jul 18, 2017
Over the past three episodes of the "Bank On It" podcast, the host John Siracusa and his guests from HubSpot cover the four stages of the Inbound Methodology and how building an effective inbound marketing strategy can benefit bank and credit union marketing departments.
In this episode John provides a summary of those episodes.
 
You can Subscribe to this podcast iTunesStitcher and iHeartRadio
 
If you'd like to listen to those individual episodes? Please go to the following links below.
 
 
Guests on that podcast;
 
 
Guests on that podcast;
 
 
Guests on that podcast;
 
 
John Siracusa is the creator of #BankSocial, the first banking conference dedicated to content marketing and social media for banks and credit unions.
 
He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study storiesHe’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.
Jul 11, 2017
This is the third and final episode of the "The Inbound Bank" series, teaching banks and credit unions how to flip from outbound marketing efforts, to inbound marketing.  In this episode John Siracusa and his guests from HubSpot cover close & delight, which is the third and fourth stages in the inbound methodology.  The close stage is where marketing hands the opportunity off to sales to turn into a customer.
The delight stage is how to turn customers into promoters.
 
These stages are where the ROI of how marketing happens, if your marketing efforts fall flat the problem is usually here.  
 
Listen in and learn how thrive at these points in the buyers journey
 
 
 
You can Subscribe to this podcast iTunesStitcher and iHeartRadio
 
Guests on this podcast:
 
 
 
 
 
 
 

John Siracusa is the creator of #BankSocial, the first banking conference dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

 
Jul 5, 2017
This is the second episode of the "The Inbound Bank" series, teaching banks and credit unions how to flip from outbound marketing efforts, to inbound marketing.  In this episode John Siracusa and his guests from HubSpot cover convert, which is the second of four stages in the inbound methodology.  The convert stage is the most important and most misunderstood stage within the process.   
 
 
 
You can Subscribe to this podcast iTunesStitcher and iHeartRadio
 
Guests on this podcast:
 
 
 
 
 
 
 
 
 
Jun 27, 2017
In this episode of the "The Inbound Bank", John Siracusa and his guests from HubSpot cover attract, which is the first of four stages in the inbound methodology.
 
 
 
Guests on this podcast
 
 
 
 
 
 
 
 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio 

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Jun 19, 2017
In this episode, John Siracusa and his guest Craig McLaughlin talk about Digital Channels and how to optimize them.
 
You can Subscribe to this podcast iTunesStitcher and iHeartRadio
 
About The Host:
 
John Siracusa is the creator of #BankSocial, the first banking conference dedicated to content marketing and social media for banks and credit unions.
 
He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.
 
 
Jun 13, 2017
In this episode, John Siracusa and his guest Travis Dulaney talk about the confusion of payment speeds and how it relates to banks and credit unions.
 
You can Subscribe to this podcast iTunesStitcher and iHeartRadio
 
About The Host:
 
John Siracusa is the creator of #BankSocial, the first banking conference dedicated to content marketing and social media for banks and credit unions.
 
He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.
Jun 6, 2017

In this episode the host, John Siracusa and his guest Greg Pulliam discusses how the board and management of 1st United Credit Union changed from an institution that only sponsored local events to participating in them as well. The results of this shift made a difference in their opportunities as well as "goodwill" within the markets they serve.

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

May 30, 2017

In this episode the host John Siracusa and his guests Kate Cwieka + CarrieAnne Cormier from Avidia Bank and #AvidiaSmarties Program which is program focused on Avidia employees whom represent Avidia Bank on social media.  This episode is relevant to any bank or credit union who wants to learn more about how to build and/or get started with an engaged employee advocacy program.

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

May 22, 2017

In this episode John Siracusa and his guest Tom Davis from CSCU discuss the invisible payment (card-less transactions) and how banks and credit unions have a significant opportunity in this environment and what to do to be properly positioned during this transition.  

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

May 16, 2017

In this episode the host John Siracusa and his guest Tamar Atamian from Wescom Credit Union discuss their Kindness Campaign, Big Blue their fully operational mobile branch among other great things they do.  

In this episode you'll learn how to support your community in an interesting way and how to perfectly fit a mobile branch into local events.

Wescom Facebook

Wescom Instagram

Wescom Twitter

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

May 9, 2017

In this episode the host John Siracusa and his guest Jay Palter discuss Influencer marketing and how it relates to banking.

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

May 2, 2017

In this episode the host John Siracusa and his guest Gary Prager discuss Space Coast Credit Union's growth of over one billion in auto loans in 2016 through direct and in-direct sales ecosystem.  

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Apr 24, 2017

In this episode the host John Siracusa and his guests discuss organic reach in Facebook among other channels including Google.  

Learn how to increase reach as a bank marketer in this episode.

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Apr 17, 2017

In this episode the host John Siracusa and his guests discuss EMV chip adoption and usage.

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

 

Apr 10, 2017

In this episode, the host John Siracusa and his guest Mike Carter discuss voice banking among other banking UX improvements happening today.

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Apr 4, 2017

In this episode, John Siracusa and his guest discusses checking product profitability levels and why free is no longer a viable product offering.

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Mar 27, 2017

In this episode, John Siracusa & his guest Amanda Rowe discuss the simplicities and the foundations of building a fully integrated brand.

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

 

@pannosmarketing

Pannos Marketing Website

Amanda Rowe LinkedIn

 

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

#BankSocial Notable News 

Facebook Employee Panel at #BankSocial April 2017

Hubspot’s Sam Mallikarjunan joins the #BankSocial Agenda

Jay Baer to Keynote #BankSocial 2017

Mar 20, 2017

In this episode the host John Siracusa and his guest Joanna Belbey discuss some current compliance points that banks and credit unions need to know when engaging in social media.  They also discuss other points like what the future looks like with this new administration in place.  Is it better?  or will it cause more confusion in the industry?

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

 

@proofpoint

@Belbey

proofpoint Website

Joanna Belbey LinkedIn

 

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

#BankSocial Notable News 

Facebook Employee Panel at #BankSocial April 2017

Hubspot’s Sam Mallikarjunan joins the #BankSocial Agenda

Jay Baer to Keynote #BankSocial 2017

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