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BANK ON IT

New episodes air every Tuesday morning on your way to work. The host John Siracusa is well known in the banking industry as the founder/creator of the #banksocial conference Every week, John Siracusa interviews a wide range of experts from Jay Baer to NASA. Bank and Credit Union executives who are responsible for strategy will benefit from the A-list celebrities that are guests on the show. The ideas are so powerful that everyone can learn something new, with every show. You can follow John Twitter @johnsiracusa. LinkedIn.com/in/Siracusa. www.banksocialmediaconference.com
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Now displaying: November, 2015
Nov 24, 2015

Before a financial Institution creates any major initiatives to gain new customers, they must understand their market first.  With that, financial institutions must also create a consistent way to continual way to re-understanding the ever-changing market in which they serve.

 

You can subscribe to the podcast here via iTunes or Stitcher.  

 

Resources and Links

twitter.com/mi_sullivan

formarketinsights.com

 

About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 17, 2015

In this episode the host John Siracusa interviews Marty Weintraub on the true difference between earned & paid media.  Getting true and powerful understanding of content and distribution, to learn very practical guide with at least 3 takeaways.  This interview included chock full of statistics, insight and energy.  We also discussed the difference between Demographics and Psycho Graphics.  Targeting is a must.  Powerful interview.

 

Yes, he does sing Kumbaya, multiple times

 

You can subscribe to the podcast here via iTunes or Stitcher.  

Resources & Links

twitter.com/martyweintraub

aimclear.com

 

 

About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 10, 2015

Episode 025 @petershankman

In this episode the host @johnsiracusa interviews @petershankman Enjoy the Zombie attack.

 

You can subscribe to the podcast here via iTunes or Stitcher.  

 

Resources and links

Hey, you never know http://www.cdc.gov/phpr/zombies.htm

http://shankman.com/ 

twitter.com/petershankman

http://www.zombieloyalists.com/

 

About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 3, 2015

Banking, an industry that has been turned on its head. Yet, it’s one of the most lagging industries in regards to adaptation.   Ideas and innovation are everywhere in banking as long as we are open to see it. 

 

Innovation is all about deeply understanding consumer habits and building ideas that connect dots so adoption happens.  Essentially, purposefully thinking about answering the right questions rather than assuming that we are a bank and this is what banks do. 

Listen in and hear his story, it’s very interesting.  High customization is the future, what can a financial institution do to customize their offering?

 

You can subscribe to the podcast here  via iTunes or Stitcher.

 

Resources and links

www.twitter.com/BoldfaceGear

www.boldfacegear.com  

About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

 

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