2017
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May


All Episodes
Archives
Now displaying: November, 2016
Nov 28, 2016

In this episode the host John Siracusa and his guest John Fishback from CEB discuss how banks and credit unions should be looking at product innovation beyond just delivery innovation.  This episode will teach you how to think about product innovation and what that actually means.

John Fishback's Twitter

CEB's Twitter

Posts by John Fishback and CEB on the #BankSocial Blog.

Differentiate Your Bank, Emulate The Modern Thermostat

The Digital Tipping Point: New Reasons For Retail Banking

The Digital Tipping Point: (Implication One) A New Reason For Purchase

The Digital Tipping Point: (Implication Two) A New Reason For Loyalty

The Digital Tipping Point: (Implication Three) A New-in-Kind Relationship

The Digital Tipping Point: (Implication Four) A New Call For Leadership

 

CEB Content

Beyond Cross-Sales: Ensuring Optimal Outcomes for Financial Services Customers Webinar Replay

CEB: Community Banking Newsletter Signup

CEB Blogs

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 22, 2016

This is a quick sum up podcast interview with Shawn Ketchem – Producer at BYM Agency, along with panelists: Karrie Drobnick – CMO from Verve, a Credit Union, Bryce Roth – President & Cofounder of ChatterYak!, and JD Scroggin – Social Media Officer at CoastHills Credit Union.  You can read my written sum up of their #casestudysummit session from  9-27-16 and can request on-demand access to their recorded #casestudysummit session through their bios here - Shawn Ketchem, Karrie Drobnick, Bryce Roth or JD Scroggin.  It was a terrific panel, I'm proud to have hosted them.

Shawn Ketchem's #casestudysummit Bio

Karrie Drobnick's #casestudysummit Bio

Bryce Roth's #casestudysummit Bio

JD Scroggin's #casestudysummit Bio

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 15, 2016

How does a bank bake social media engagement into it's brand?  Fifth Third Bank has figured it out with this wonderful campaign called #banklove.  In this episode John Siracusa - Host at Bank On It Podcast interviews Shannon Paul - Social Media Strategist at Fifth Third Bank on the #banklove Campaign.  

 

About the #banklove Campaign

Fifth Third wants to celebrate the positive – thanking our customers who go out of their way to praise us on social media.

 

The campaign features improvisational actors paying musical tribute to customers’ complimentary posts.

 Showing sincere appreciation in unexpected ways can help brands connect more deeply with customers on an emotional level. Creating an emotional connection can go a long way.

It’s not uncommon in the financial services industry to see 2-3 negative posts for every positive one. We often buck this trend according to our own research that often shows Fifth Third leading positive social media comments when compared with several competitors.

#banklove YouTube Playlist

#banklove Twitter Conversation

@fifththird

@shannonpaul

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 8, 2016

This is a quick sum up podcast interview with Anthony Burnett – Customer Experience Director at Level5 Llc and Shelly Loftin - Chief Marketing Officer at Bear State Bank.  You can read my written sum up of their #casestudysummit session from  9-22-16 and can request on-demand access to their recorded #casestudysummit session through their bios here - Anthony Burnett or Shelly Loftin.  It was a terrific session, I'm proud to have hosted them.

Anthony Burnett's #casestudysummit Bio

Shelly Loftin's #casestudysummit Bio

 

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 1, 2016

This is a quick sum up podcast interview with Sam Mallikarjunan – Principal Marketing Strategist at Hubspot and Dan Moyle - Creative Director of Marketing at AmeriFirst Home Mortgage.  You can read my written sum up of their #casestudysummit session from  9-21-16 and can request on-demand access to their recorded #casestudysummit session through their bios here - Sam Mallikarjunan or Dan Moyle.  It was a terrific session, I'm proud to have hosted them.

 

Sam Mallikarjunan's #casestudysummit Bio

Dan Moyle's #casestudysummit Bio

 

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

1