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BANK ON IT

New episodes air every Tuesday morning on your way to work. The host John Siracusa is well known in the banking industry as the founder/creator of the #banksocial conference Every week, John Siracusa interviews a wide range of experts from Jay Baer to NASA. Bank and Credit Union executives who are responsible for strategy will benefit from the A-list celebrities that are guests on the show. The ideas are so powerful that everyone can learn something new, with every show. You can follow John Twitter @johnsiracusa. LinkedIn.com/in/Siracusa. www.banksocialmediaconference.com
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Mar 20, 2017

In this episode the host John Siracusa and his guest Joanna Belbey discuss some current compliance points that banks and credit unions need to know when engaging in social media.  They also discuss other points like what the future looks like with this new administration in place.  Is it better?  or will it cause more confusion in the industry?

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

 

@proofpoint

@Belbey

proofpoint Website

Joanna Belbey LinkedIn

 

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

#BankSocial Notable News 

Facebook Employee Panel at #BankSocial April 2017

Hubspot’s Sam Mallikarjunan joins the #BankSocial Agenda

Jay Baer to Keynote #BankSocial 2017

Mar 14, 2017

In this episode the host John Siracusa and his guest Anthony Burnett from Level5 discuss how the bank can fit in and attract the younger banking demographic client.  

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

 

@Level5_LLC

@bigtonyburnett

Level5 Website

Level5 LinkedIn

Anthony Burnette LinkedIn

 

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

#BankSocial Notable News 

Facebook Employee Panel at #BankSocial April 2017

Hubspot’s Sam Mallikarjunan joins the #BankSocial Agenda

Jay Baer to Keynote #BankSocial 2017

Mar 7, 2017

There are hundreds if not thousands of posts on targeting millennial’s and younger demographics, simply, because attracting the future banking client is a hot topic today for many bank and credit union marketers.  This is not a typical conversation on how to be hip on digital; this whole interview is based off of credit union that does much of their younger demographic marketing with a more grass roots, face to face approach.  Employees at Royal Credit Union in Eau Claire, WI spend much of their time interacting with younger demographics in a more traditional way, in-person and face to face.  You'll be surprised to know that all of their social media posts explode with interaction due to the depth of relationships they have with the younger generation of future banking clients.  These are actionable and effective steps any banker can start tomorrow and that can augment their social media/digital strategies.

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

In this episode, the host, John Siracusa interviews Andrea Finn, Megan Larsen and Kathy Buyze from Royal Credit Union

Royal Credit Union on Facebook

Royal Credit Union on Twitter

Royal Credit Union Website

 

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

#BankSocial Notable News 

Facebook Employee Panel at #BankSocial April 2017

Hubspot’s Sam Mallikarjunan joins the #BankSocial Agenda

Jay Baer to Keynote #BankSocial 2017

Feb 28, 2017

In this episode the host John Siracusa and his guest Amy McIlwain discuss how thousands of banks and credit unions across the USA are using the Hootsuite platform today, what are some of the compliance trends and how to track the ROI of social media efforts.  These are some of the major topics discussed among other top of mind subjects.  

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

Hootsuite on Twitter

Hootsuite Financial Services

Amy on Twitter

Amy on LinkedIn

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

#BankSocial Notable News 

Facebook Employee Panel at #BankSocial April 2017

Hubspot’s Sam Mallikarjunan joins the #BankSocial Agenda

Jay Baer to Keynote #BankSocial 2017

Feb 20, 2017

In this episode the host John Siracusa & his guest Anne Deeter Gallaher discuss public relations and social media for a bank or credit union CEO and how to effectively manage and respond.

 

Anne on LinkedIn

Anne on Twitter

Deeter Gallaher Group Website

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

#BankSocial Notable News 

Facebook Employee Panel at #BankSocial April 2017

Hubspot’s Sam Mallikarjunan joins the #BankSocial Agenda

Jay Baer to Keynote #BankSocial 2017

Feb 13, 2017

Most banks and credit unions don't understand how AI (artificial intelligence) will affect their institution.  It sounds so farfetched.  But you'll find that it isn't.  In this episode, the host John Siracusa and his guest Penny Crosman from American Banker discuss the practical uses of AI in banking today.  

Penny on Twitter

Penny on LinkedIn

Penny on American Banker

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host:

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

#BankSocial Notable News 

Facebook Employee Panel at #BankSocial April 2017

Hubspot’s Sam Mallikarjunan joins the #BankSocial Agenda

Jay Baer to Keynote #BankSocial 2017

Feb 7, 2017

In this episode John Siracusa and his guest Tammy Gilleland Bangs discuss the powerful benefits of Social Engineering and risks of not having training or policies in place for employees.  This is a must listen for Bank & Credit Union Executives.

 

Tammy on Twitter

Jack Henry on Twitter

Tammy on LinkedIn

Jack Henry Website

 

You can Subscribe to this podcast iTunesStitcher and iHeartRadio

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

#BankSocial Notable News 

Facebook Employee Panel at #BankSocial April 2017

Hubspot’s Sam Mallikarjunan joins the #BankSocial Agenda

Jay Baer to Keynote #BankSocial 2017

 

Jan 31, 2017

In this episode John Siracusa and his guest discuss how banks and credit unions can connect with their markets on a deeper level with content that speaks to them on an individual level and resonates.

 

Larry Elkan on Twitter

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

#BankSocial Notable News 

Facebook Employee Panel at #BankSocial April 2017

Hubspot’s Sam Mallikarjunan joins the #BankSocial Agenda

Jay Baer to Keynote #BankSocial 2017

Jan 24, 2017

The amount of Cyber threats that loom today is a daunting challenge for bank and credit union executives to say the least.  Threats loom everywhere, even where you can't see them.  Don't fret, Steve HinesBob Roberts and John Siracusa discuss positive ways to look at Cyber Security Awareness and some things that Bank & Credit Union Executives can train employees on in order to lower risk, exposure and benefit from it all.

 

About The Guests

Steve Hines and Bob Roberts are from Threat Advice, here they are on Twitter, LinkedIn and YouTube. Here is a link to their blog as well.

 

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

#BankSocial Notable News 

Facebook Employee Panel at #BankSocial April 2017

Hubspot’s Sam Mallikarjunan joins the #BankSocial Agenda

Jay Baer to Keynote #BankSocial 2017

Jan 17, 2017

In this episode John Siracusa, the host and Will Creedle, Head of Website Conformance at ZAG interactive discuss the proposed ADA guidelines, the risk and the opportunity for banks and credit unions across the USA.  This episode will help any bank understand the proposed guidelines and what to do to prepare and protect your institution in the best way possible.

Share this episode with your management team to learn exactly what to do.

 

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

#BankSocial Notable News 

Facebook Employee Panel at #BankSocial April 2017

Hubspot’s Sam Mallikarjunan joins the #BankSocial Agenda

Jay Baer to Keynote #BankSocial 2017

About the guest:

Will Creedle on LinkedIn

Will Creedle on Twitter

ZAG interactive ADA post

ZAG interactive on Twitter

 

Dec 20, 2016

There are handful of banks and credit unions who drive lots of engagement socially, listen in to hear what they do differently and what they do really well.

 

About the guest

Seth Bridges LinkedIn

Seth Bridges Twitter

Rival IQ Twitter

Rival IQ Website

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Dec 13, 2016

In this episode the Holly Fearing from Filene Research discuss how to build social media strategies and touch upon building branding and products that built specifically around what their consumers and audience want and need.  

 

@FileneResearch

@FearingHolly

Filene Research Reports:

From Presence to Purpose: Developing Social Media Strategies and Metrics for Credit Unions

Beyond Engagement: Social Media Drives Business Results

All Reports

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Dec 6, 2016

In this episode the host John Siracusa discusses with Sue B. Zimmerman how banks and credit unions should be looking at Instagram when building an effective and engaging presence on that platform.  Sue is one of the best on this subject.

Sue B. Zimmerman on Twitter

Her Website

Sue B. Zimmerman #BankSocial speaker profile

Her sessions at #BankSocial 2017

EXLab: Instagram Stories: Tips For Using Instagrams Photo Story Feature For Business

Monday, April 3, 2017

12:00PM - 2:30PM ET

  • Learn what IG stories are.
  • Why you should be using it.
  • How to get started.
  • Tour of all the features.

How To REALLY Amplify Your Online Presence: The 3-for-1 Social Media Strategy

Tuesday, April 4, 2017

3:00PM - 4:00PM EST

  • It’s easy to spend hours working on your social media strategy. Converting your efforts into revenue has never been cheaper, or easier. So why are so many people struggling to spread the word about their brand and business? In Sue’s session she’ll explain how Instagram can be used as the home base of your social media strategy. She’ll teach you how to strategically cross-promote one message to reach thousands of people without hours of extra work being required. She’ll also explain how to leverage the newest live streaming platforms to prime your audience for your latest offers. By the end of the session you’ll be able to take one dynamic message and turn it into your weekly social media strategy, and growing your business faster than ever before!

 

Register for #BankSocial here

 

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 28, 2016

In this episode the host John Siracusa and his guest John Fishback from CEB discuss how banks and credit unions should be looking at product innovation beyond just delivery innovation.  This episode will teach you how to think about product innovation and what that actually means.

John Fishback's Twitter

CEB's Twitter

Posts by John Fishback and CEB on the #BankSocial Blog.

Differentiate Your Bank, Emulate The Modern Thermostat

The Digital Tipping Point: New Reasons For Retail Banking

The Digital Tipping Point: (Implication One) A New Reason For Purchase

The Digital Tipping Point: (Implication Two) A New Reason For Loyalty

The Digital Tipping Point: (Implication Three) A New-in-Kind Relationship

The Digital Tipping Point: (Implication Four) A New Call For Leadership

 

CEB Content

Beyond Cross-Sales: Ensuring Optimal Outcomes for Financial Services Customers Webinar Replay

CEB: Community Banking Newsletter Signup

CEB Blogs

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 22, 2016

This is a quick sum up podcast interview with Shawn Ketchem – Producer at BYM Agency, along with panelists: Karrie Drobnick – CMO from Verve, a Credit Union, Bryce Roth – President & Cofounder of ChatterYak!, and JD Scroggin – Social Media Officer at CoastHills Credit Union.  You can read my written sum up of their #casestudysummit session from  9-27-16 and can request on-demand access to their recorded #casestudysummit session through their bios here - Shawn Ketchem, Karrie Drobnick, Bryce Roth or JD Scroggin.  It was a terrific panel, I'm proud to have hosted them.

Shawn Ketchem's #casestudysummit Bio

Karrie Drobnick's #casestudysummit Bio

Bryce Roth's #casestudysummit Bio

JD Scroggin's #casestudysummit Bio

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 15, 2016

How does a bank bake social media engagement into it's brand?  Fifth Third Bank has figured it out with this wonderful campaign called #banklove.  In this episode John Siracusa - Host at Bank On It Podcast interviews Shannon Paul - Social Media Strategist at Fifth Third Bank on the #banklove Campaign.  

 

About the #banklove Campaign

Fifth Third wants to celebrate the positive – thanking our customers who go out of their way to praise us on social media.

 

The campaign features improvisational actors paying musical tribute to customers’ complimentary posts.

 Showing sincere appreciation in unexpected ways can help brands connect more deeply with customers on an emotional level. Creating an emotional connection can go a long way.

It’s not uncommon in the financial services industry to see 2-3 negative posts for every positive one. We often buck this trend according to our own research that often shows Fifth Third leading positive social media comments when compared with several competitors.

#banklove YouTube Playlist

#banklove Twitter Conversation

@fifththird

@shannonpaul

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 8, 2016

This is a quick sum up podcast interview with Anthony Burnett – Customer Experience Director at Level5 Llc and Shelly Loftin - Chief Marketing Officer at Bear State Bank.  You can read my written sum up of their #casestudysummit session from  9-22-16 and can request on-demand access to their recorded #casestudysummit session through their bios here - Anthony Burnett or Shelly Loftin.  It was a terrific session, I'm proud to have hosted them.

Anthony Burnett's #casestudysummit Bio

Shelly Loftin's #casestudysummit Bio

 

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 1, 2016

This is a quick sum up podcast interview with Sam Mallikarjunan – Principal Marketing Strategist at Hubspot and Dan Moyle - Creative Director of Marketing at AmeriFirst Home Mortgage.  You can read my written sum up of their #casestudysummit session from  9-21-16 and can request on-demand access to their recorded #casestudysummit session through their bios here - Sam Mallikarjunan or Dan Moyle.  It was a terrific session, I'm proud to have hosted them.

 

Sam Mallikarjunan's #casestudysummit Bio

Dan Moyle's #casestudysummit Bio

 

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Oct 25, 2016

This is a quick sum up podcast interview with Michael Ogden – Executive Editor at Credit Union Times and content provided by Bryce Roth – President and Cofounder of ChatterYak! and Karrie Drobnick – CMO of Verve, a Credit Union.  You can read my written sum up of their #casestudysummit session from  9-28-16 and can request on-demand access to their recorded #casestudysummit session through their bios here - Michael Ogden, Bryce Roth or Karrie Drobnick.  It was a terrific session, I'm proud to have hosted them.

 

Michael Ogden's #casestudysummit Bio

Bryce Roth's #casestudysummit Bio

Karrie Drobnick's #casestudysummit Bio

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Oct 18, 2016

This is a quick sum up podcast interview with Tony Battista – VP of Marketing at St. Mary’s Credit Union and Meredith Olmstead – Inbound Marketing Consultant & Founding Partner of Social Stairway.  You can read my written sum up of their #casestudysummit session from  9-27-16 and can request on-demand access to their recorded #casestudysummit session through their bios here - Tony Battista or Meredith Olmstead.  It was a terrific session, I'm proud to have hosted them.

 

Tony Battista's #casestudysummit Bio

Meredith Olmstead's #casestudysummit Bio

 

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Oct 11, 2016

Every bank or credit union understands the value and in hearing the customer, what gets lost in the mix is putting forth a simple system than gains very quick and effective results that can be used to significantly increase revenue and improve the customer experience.  In this episode, the host John Siracusa interviews Ed Gundrum, CEO of DoublePort which is an Authorized Partner of HappyOrNot They discuss multiple ways to increase customer feedback by 30% or more.

 

About the guest

www.doubleport.com

HappyOrNot 

HappyOrNot Twitter

 

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

 

Oct 4, 2016

Literally, everyone is talking about payments and the future role of banks in the process. How can you join the Social Media conversation and not only have something to say, but something innovative to deliver? Imagine if you had something that brings all the elements needed together in a single, fully integrated system that does not require three vendors and a series of integration projects in order to launch. But how?  

 

About the Guest 

Richard McShirley on Linkedin

Linked2pay Twitter

Website

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.



Sep 13, 2016

The right culture can make the biggest differences in how major goals can be accomplished.  If you’re an executive and you’re wondering how you’re going to shift and accomplish all the results you’re looking for, the answer is right in front of you.  It’s your people that can make it happen.  Being strategic about your culture is a must and if it’s no good than your culture strategy needs to be re-designed.  But how?  In this episode, Jason Korman from gapingvoid and John Siracusa discuss this vital topic.

 

Subscribe to the podcast here via iTunes Stitcher and iHeartRadio never miss an update

About Jason Korman

#banksocial profile

@gapingvoid

Website

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Sep 6, 2016


In this episode, the host John Siracusa and Meredith Deen from FMSI discuss how to integrate effectively into your Omni-Channel user experience the branch and universal Employees.  

They discussed Apple strategies and how to integrate a great user experience to all age ranges of your customers.

About 9% of banking customer still open accounts at a branch.  Learn here how to update them to match customers expectations.

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

FMSI Info

Website

Branch of the Future Report
Universal Associate White Paper

@fmsi_inc

@meredithjdeen

 

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Aug 30, 2016

On the interview are two expert compliance professionals and a marketer!  Learn how to approach a compliant yet growth related social media strategy!  Our guest is Ethan Wall Founder of The Social Media Law Firm and Our guest host Kristen Stogniew Saltmarsh, Cleaveland & Gund Towards the end we discuss the elephant in the room, privacy….

 

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

 

About Ethan:

Ethan founded The Social Media Law Firm to provide solutions to social media legal issues for financial institutions. Ethan quickly became widely recognized as an authority on the effect of social media on the law. He authored six books including Fire over Facebook: A Primer on Protected Social Media Activity in the Workplace and Best Practice Guide for Managing Employee Social Media Use. High profile news organizations, including CNN, NPR, and Thomson Reuters have turned to Ethan for commentaries on social media legal issues. Ethan is a highly sought after speaking for banks, credit unions, and financial institution conferences. His next live program on social media financial compliance will be at the Saltmarsh Financial Institution Compliance Funnel on September 22 in Tampa, Florida.

Social Media Law for Financial Institutions

Social Media Law Firm Website 

 

Social Media Legal Risks for Financial Institutions Blog

 

FFIEC Social Media Guidelines

 

Social Media Law Firm Social Media Handles

fb.com/socialmediafirm

@socialmediafirm

 

Ethan’s Social Media Handles

@ethanwall 

Ethan on LinkedIn

Ethan on Instagram

 

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Aug 16, 2016

Disruption is inevitable and is happening, the debate is over.  But, what is not over is how retail financial institutions choose to respond to it is key.  Brandon took the reins as CEO at the age of 31 and has enjoyed significant growth, year after year.  Brandon is a terrific leader and has admittedly learned from mistakes made through testing new ideas. 
Listen in and learn his views on culture, technology, and the very difficult short-term decisions that need to be made in order to be a relevant organization in the future.

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources and Links

Brandon’s #banksocial BIO

Twitter for Mazuma

Mazuma's Website

His reading list

Disrupt

Good to Great

The Power of Habit

5 Temptations of a CEO

The Advantage

 

About John:

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.



   

Aug 9, 2016

The primary function of every marketer is to generate demand and create and increase the amount of qualified leads.  Marketing’s ability to support loan officers by creating opportunities and the content to increase the chances of those leads turning to sales is a function required by all marketers.   Hear a great discussion on how to do exactly that

 

Towards the end of the interview Sam and John geek out and he shares so much in regards to measuring with statistical significance, truly awesome!

 

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources and links

Hubspot's Annual State of Inbound

Hubspot

Sam's Twitter

Sam's #banksocial Profile

 

About John:

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Aug 2, 2016

There are so many tools that are underutilized today in LinkedIn and as a result, many opportunities are missed or not realized.  Listen in to learn!

 

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

 

Resources and links

Viveka's #banksocial profile

Viveka's Twitter Account

Kristen Stogniew's Twitter Account

 

About John:

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Jul 26, 2016

In this episode, Andy Crestodina and John Siracusa discuss SEO by being human and interacting with people by taking the long view for SEO strategy, but building synergy with loan officers by obtaining instant results utilizing a powerful content marketing strategy.  We also discussed getting C-suite buy-in by supporting sales efforts. 

Lots of great gems were shared here and is worth a listen. 

 

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

 

Resources and links

@crestodina

www.orbitmedia.com

#banksocial Speakers Profile

 

About John:

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

 

Jul 19, 2016

In order to grow today banks and credit unions need partners and suppliers in order to grow with capabilities that are not necessarily readily available in house.  Flexible contracts are key, yet, how can contracts get created with flexibility and the ability to change built in?  This is what our guest today is here to discuss.  Aaron Silva from Paladin-FS are going to discuss

 Subscribe to the podcast here via iTunes or Stitcher and never miss an update

 

Resources and links

@paladinfs

Website

Aaron Silva is the founder, president and CEO of Paladin fs, the hard-hitting negotiator redefining the status quo in Core and IT banking contracts. He is also the founder of the Golden Contract Coalition, an alliance of banking industry professionals leveraging their collective influence to address the contract disparities with national Core and IT vendors.

 

Silva cut his teeth in contract negotiations spending two decades in senior executive positions selling Core and IT services to bankers across the country. After recognizing there was a lack of market intelligence and pricing data offered to community banks and credit unions, Silva founded Paladin fs in 2007 to level the playing field between financial institutions and their vendors. Since 2009, Paladin’s extensive market research and insider know-how have helped bankers execute winning contract negotiations and reclaim more than $125 million in tangible cost savings.

 

Silva is a sought-after speaker for national banking and credit union events and is a published writer on strategic and technology issues facing the industry. His research has been the foundation for highly-regarded studies on pricing disparities and hidden costs in vendor contracts, developed by the Business Performance Innovation Network.

 

About John:

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Jul 12, 2016

In this episode, Kristen Stogniew interviews John Siracusa on how to be successful regardless of environment and with a tremendous lack of resources.

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

About Kristen:

Kristen has been in the bank consulting business since the 6th grade. Really. Her dad started a consulting business literally out of her home after years of being an actual banker. She worked with him, her mom and sister, and lots of great associates over years with the firm – they ingrained in her a deep caring for community bankers and their concerns.  About the same time that she graduated law school and passed the bar, “compliance” was becoming a bank (uh, examiner) concern. So, she started doing compliance audits for several local banks, which led to so many other related assignments and travels she can’t even count.   She feels blessed to have formed relationships with so many great bankers and advisors over the years!

She joined the CPA firm of Saltmarsh, Cleaveland & Gund not long after her dad died. Saltmarsh has had a great reputation for over 70 years, and a disproportionately large base of community bank and credit union clients.  She spends time in the field, but, mostly supports Saltmarsh’s team of financial institution consultants who do internal audits, compliance reviews and other consulting - day in and out - helping banks and credit unions operate safely, soundly and in compliance with so many regulatory requirements.  And, sometimes they even have fun.

Kristen’s passion for social media in the industry started three years ago. She was asked to teach a class on social media compliance for a local banker association and learned the basic “hows” and “whys” from her awesome sister, who runs her own marketing agency.  Kristen believes there is a TON of potential for this great industry to use social media, which, let’s be honest, could use better PR in the eyes of the general public, the regulators, and certainly the next generation of customers.   But, the typical banker (or CPA, auditor, or attorney for that matter!) doesn’t come born wearing the toolbelt for success in social media.

@kstogniew

Salt Marsh Website

 

About John:

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Jul 5, 2016

Omni integration goes beyond technology and the importance of the bank branch is changing drastically.  Learn from this interview how important the bank branch is and what customers care about. 

 

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources And Links

@Level5_LLC

@bigtonyburnett

Level5 Website

Level5 LinkedIn

Anthony Burnette LinkedIn

 

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Jun 28, 2016

Lot’s of places that banks & credit unions can go to create a great mobile experience, what is it that consumers care about in regards to a great mobile experience?  It’s a fact, consumers are comparing your mobile experience to that of Netflix, Facebook, and other major giant brands are raising the bar in regards to what type of experience is great.   You cannot compare your experience of that of BOFA or Chase, you’ll have to compare it to some of the best brands today.

 

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources & Links

@MalauzaiMonkeys

www.malauzai.com

 

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.


Jun 21, 2016

It’s not just about banking products or services or even online/offline interactions.  SalesForce.com created a report interviewing thousands of marketers and they found that high-performing marketers do particular things that non-high performers don’t do.  Who owns the UX/CX.  How do you track performance?  These are all major initiatives we discuss in detail and we talk about ways to get started.

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources & Links

@msweezey

SalesForce

@salesforce

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Jun 14, 2016

Building a content-centric influencer marketing program to support your loan officers/sales staff could help increase loan demand, lesson sales cycle times and increase the quality and quantity of your loan customers as well .  it’s not as difficult as it seems.  If you’re looking to build a content marketing strategy and want a great place to start, listen in.

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources and Links

http://www.toprankblog.com/2015/01/influencer-marketing

http://www.toprankblog.com/author/LeeOdden/

www.twitter.com/leeodden

www.linkedin.com/in/leeodden

http://buzzsumo.com

moz.com/followerwonk

http://traackr.com/

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Jun 7, 2016

Don’t be fooled by a large network, an influencer could be a powerful partnership in your banks social media tool kit.  In this interview, the host John Siracusa and Lee Odden discuss this enormous opportunity that bank/cu marketers can implement effectively.    Every community/market has influencers and influencers can help you accomplish high results if approached and recruited effectively.  Learn it all here.

 

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources and Links

Influencer Post on the Toprank blog

Lee Odden's Author page on the Toprank blog

@leeodden

Lee on LinkedIn

Some of the platforms Lee mentioned

Buzzsomo

Follwerwonk

Traackr

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

May 31, 2016

You’ve seen Greg on CNN, CNBC, Fox Business and thousands of other major news outlets and today you’ll hear him on The Bank On It Show with John Siracusa.  In this episode, Greg and John discuss the potential new rate environment and how banks can position themselves to win new market share. 

 

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources and Links

@BankrateGreg

@Bankrate

bankrate.com

Greg's Author page

 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

May 24, 2016

In this episode the host John Siracusa discuss with Ian Cleary discuss some ideas on building a content strategy using some simple and new ideas for building a powerful content strategy by building a strong foundation and getting your audience involved in the process.   Simple, Yet powerful.  Having a powerful strategy and then implementing the right tech to make that strategy effective is the key.

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources and Links

@iancleary

@razorsocial

P.R.I.S.M Funnel

Dash Boards Mentioned

www.meetedgar.com

www.rivaliq.com

www.infusionsoft.com 

www.marketo.com

www.hubspot.com

www.kissmetrics.com

www.lunametrics.com

www.traakr.com

 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.


May 17, 2016

Ian Cleary is the CEO of Razorsocial.com and he is a well-known, high-class speaker in the world of social media.  In this interview broken into two parts Ian and John discuss very practical, very effective and very easy to implement streaming content strategies using Facebook and YouTube.   If you’re a retail bank and/or credit union and you host, sponsor and attend events, you won’t want to pass up on this one.

 

Subscribe to the podcast here via iTunes or Stitcher and never miss an update

Resources and Links

@IanCleary

Razor Social Website 

Managing multiple live-streaming feeds

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

May 10, 2016

What’s the difference between Augmented and Virtual reality?  Where is the tech going in the future and how are companies like Facebook and Google investing in this future?  What types of content strategies can marketers prepare for in order to be ready?

These are all questions that will be answered throughout this ground breaking interview!

Subscribe to the podcast here via iTunes or Stitcher and never miss an update.  

Resources and links

www.twitter.com/mitchjoel

www.linkedin.com/in/mitchjoel

www.mirumagency.com

http://www.amazon.com/Ctrl-Alt-Delete-Business-Depends/dp/1455523321 

 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

May 3, 2016

This is a must listen to episode.  In this second half ofthis 2 part series on millennials you’ll hear some powerfulstrategies from Royal regarding how their attracting millennials tobank with them.  This is a great footprint on how allbusinesses should function like in order to gain new and youngermarket share.

 

 

Resources and links

twitter.com/marktraphagen

twitter.com/stonetemple

www.stonetemple.com 

twitter.com/Royal_CU

www.rcu.org

About the host

John Siracusa is the creator of #BankSocial the first bankingconference solely dedicated to content marketing and social media.He’s the host of "The Bank On It Show," a banking and social mediaPodcast that is available on iTunes and Stitcher for download. Besure to follow him on Twitter @JohnSiracusa for industry news andupdates.

 

Apr 26, 2016

Every company, is fighting for their future by attracting the next generation customer.  In this episode, you’ll learn how to attract more customers today and invest in the future by making some strategical changes.

Jessica Flax.  This episode is for you.  J

Resources and links

twitter.com/marktraphagen

twitter.com/stonetemple

www.stonetemple.com 

About the host

 

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Apr 5, 2016

How to look at your content strategy using the loyalty loop and drive demand.

Subscribe to the podcast here via iTunes or Stitcher and never miss an update.  

Andrew Davis’ 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets in New York. He’s marketed for tiny start-ups and Fortune 500 brands. His latest book, Brandscaping: Unleashing the Power of Partnerships, is one of Amazon.com’s Top 100 Marketing Books.

He’s produced for Charles Kuralt and MTV. He even produced a documentary film called Roadside Ambition: The amazing true story of one small town with two huge balls.

In 2001, Andrew co-founded Tippingpoint Labs, where, as the chief strategy officer, Andrew and his team helped companies like Putnam Investments, Breville and TomTom. They built digital strategies for publishers like Rodale and Meredith. For more than a decade, Drew has led the charge to change the way publishers think and how brands market their products in a digital world.

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Mar 29, 2016

His book;
"Hug Your Haters “How to Embrace Complaints and Keep Your Customers.  The first modern book on customer service.

 

Most banks think they’re pretty good at customer service. After all, 80% of companies say they deliver superior customer service.

 

But guess what? Only 8% of their customers agree.

 

The problem is that most people have typically thought about legacy forms of customer service, like telephone and email, and build customer service processes that are centered on those channels.

 

But a colossal change in customer expectations is occurring RIGHT NOW, as customers move from private communication with companies to public communication in social media, review sites, and discussion boards.

 

Now, customer service is a spectator sport. Are you prepared?

 

Probably not, as one-third of all customer complaints go unanswered, most of them online and in public.

 

That’s why Hug Your Haters is the first-ever customer service idea for modern times – it’s based on the realities of customer expectations TODAY, not one, five, or 20 years ago.

 

That’s why Guy Kawasaki said:

 

“Hug Your Haters is a landmark book in the history of customer service.”

—Guy Kawasaki, chief evangelist of Canva and author of The Art of the Start 2.0

 

 

About Jay:

Jay Baer is a hype-free marketing strategist, speaker, and author and President of the social media and content marketing consultancy Convince & Convert. A digital marketing pioneer, Jay has consulted with more than 700 companies since 1994, including Caterpillar, Nike, Visit California, Allstate, Petco, Columbia Sportswear, and 29 of the Fortune 500.

He was named one of America’s top 3 social media consultants by Fast Company magazine, and his Convince and Convert blog is ranked as the world’s #1 content marketing resource. He's also cohost

of the popular weekly Social Pros podcast.  He's the author of the forthcoming new book Youtility: Why Smart Companies are Helping Not Selling and is the co-author of The

NOW Revolution a best-selling book about social media's impact on

businesses of all sizes and types.

 

Resources and links

@jaybaer

http://www.convinceandconvert.com/ 

Buy "Hug Your Haters"

 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Mar 22, 2016

His book;
"Hug Your Haters “How to Embrace Complaints and Keep Your Customers.  The first modern book on customer service.

 

Most banks think they’re pretty good at customer service. After all, 80% of companies say they deliver superior customer service.

 

But guess what? Only 8% of their customers agree.

 

The problem is that most people have typically thought about legacy forms of customer service, like telephone and email, and build customer service processes that are centered on those channels.

 

But a colossal change in customer expectations is occurring RIGHT NOW, as customers move from private communication with companies to public communication in social media, review sites, and discussion boards.

 

Now, customer service is a spectator sport. Are you prepared?

 

Probably not, as one-third of all customer complaints go unanswered, most of them online and in public.

 

That’s why Hug Your Haters is the first-ever customer service idea for modern times – it’s based on the realities of customer expectations TODAY, not one, five, or 20 years ago.

You can subscribe to the podcast here via iTunes or Stitcher.  

That’s why Guy Kawasaki said:

 

“Hug Your Haters is a landmark book in the history of customer service.”

—Guy Kawasaki, chief evangelist of Canva and author of The Art of the Start 2.0

 

 

About Jay:

Jay Baer is a hype-free marketing strategist, speaker, and author and President of the social media and content marketing consultancy Convince & Convert. A digital marketing pioneer, Jay has consulted with more than 700 companies since 1994, including Caterpillar, Nike, Visit California, Allstate, Petco, Columbia Sportswear, and 29 of the Fortune 500.

He was named one of America’s top 3 social media consultants by Fast Company magazine, and his Convince and Convert blog is ranked as the world’s #1 content marketing resource. He's also cohost

of the popular weekly Social Pros podcast.  He's the author of the forthcoming new book Youtility: Why Smart Companies are Helping Not Selling and is the co-author of The

NOW Revolution a best-selling book about social media's impact on

businesses of all sizes and types.

 

Resources and links

@jaybaer

http://www.convinceandconvert.com/ 

Buy "Hug Your Haters"

 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Mar 15, 2016

The powerful role of social media with @jillcastilla and @citizensedmond.  It’s all about the story and the relationships.

About Jill;

Jill Castilla led a 180-degree turnaround at Citizens Bank of Edmond and broke virtual radio silence through the power of social media. She was named “Most Admired CEOs", “Most Innovative CEOs in Banking”, "Community Banker of the Year" and " Most Powerful Women in Banking" in 2015. To Jill, social media is the equivalent of going to “a million chamber of commerce events and shaking everyone’s hand.” Citizens Bank went from having no audience to over 40,000 views on YouTube and over 30,000 followers who engage with the bank through Twitter, Facebook, YouTube and Instagram with features on BloombergTV, TheStreet and all local TV and radio stations. Jill ranks #1 on ICBA’s list of Twitter influencers.

You can subscribe to the podcast here via iTunes or Stitcher.  

Resources and Links

www.citizensedmond.com

www.twitter.com/JillCastilla 

www.twitter.com/CitizensEdmond 

www.twitter.com/HeardOnHurd 

www.citizensedmond.com/citizens-news.htm 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Mar 1, 2016

In this episode the host John Siracusa interviews Matthew (a millennial banker) from Fire Fighter Community Credit Union  and his thoughts on our social media conference called #banksocial. 

 

You can subscribe to the podcast here via iTunes or Stitcher.  

 

Resources and Links

www.ffcommunity.com 

twitter.com/ffcommunity 

 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

 

Feb 23, 2016

Leadership, it’s the “Why” that makes the difference.  You can hardly log into social media without hearing or seeing some post on leadership.  But what does true leadership consist of?  You may have heard @simonsinek and watched his TED Talk on leadership and have been inspired.  @peterdocker discusses with @johnsiracusa about what real leadership is.  If you like leadership, you’ll love this interview.  Leadership is a choice, anyone can be it, you need only passion and the courage to follow what you believe.  Plenty of powerful stories, Hear it all here.

You can subscribe to the podcast here via iTunes or Stitcher.  

Resources and links

Simon Sinek

twitter.com/simonsinek

TED Talk

www.startwithwhy.com

Peter Docker

twitter.com/peterdocker

http://www.whynotunlimited.com

 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Feb 16, 2016

Social media and implementing it at an organization is a big goal, but how do you as a marketer tackle these big goals.  You’ll be surprised to what it takes.  S. Anthony Iannarino has interviewed very powerful people that are super effective.  In this episode the host @johnsiracusa and Anthony discusses how to create a big goal and effectively accomplishing it.  Great episode on goals and execution.

 

You can subscribe to the podcast here via iTunes or Stitcher.   

 

Resources and links

www.thesalesblog.com

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Feb 9, 2016

How do CU/bank Associations choose partnerships at all levels.   What are the best practices when choosing partnerships, whether as a conference partner or speaker? Also, what are some important aspects of social media and keeping ahead of the curve. In this episode, the host John Siracusa discusses what makes a great partnership. 

 

You can subscribe to the podcast here via iTunes or Stitcher.   

Resources and Links

HCUA is a merger between MCUA and KCCUA more info here 

 

Official Twitter Account

@MCUA_news

Website

www.mcua.org  

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.



Feb 2, 2016

Rand Fishkin created one of the biggest, well-known brands in SEO/marketing tools today.  But it didn’t start that way.

 

Moz.com is geared towards seo professionals to different skill levels.  Every marketer should use a Moz.com subscription to enhance your current SEO efforts.  Rand’s knowledge on Search engines is mind blowing, you can change your perspective on SEO by listening to this episode.  In this episode, the host John Siracusa interviews Rand Fishkin and they discuss multiple digital strategies from start to finish.  Listen in! Plus they also discussed ad blocking

You can subscribe to the podcast here via iTunes or Stitcher.   

Resources and Links

www.moz.com

www.twitter.com/Moz 

https://moz.com/blog/category/whiteboard-friday

www.twitter.com/RandFishskin 

 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Jan 26, 2016

Geezeo, one of the most powerful brands in Finance today, but this power brand didn’t happen by accident.  In this interview, the host @johnsiracusa and Bryan Clagget from @geezeo discuss powerful social media strategies to powerful case studies in a social media world.  You can see from this interview clearly how @geezeo became the great brand it is today.

You can subscribe to the podcast here via iTunes or Stitcher.   

Resources and Links

www.twitter.com/Clagett

www.twitter.com/geezeo 

www.geezeo.com

 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

 

Jan 19, 2016

Episode 032 No Excuses with Kyle Manyard

Although he was born with a rare condition known as congenital amputation, where fibrous bands prevent the development of fetal limbs, Maynard decided to pursue involvement in sports, first in youth league football, where he played nose tackle for the Collins Hill National Eagles at age 11.  He wrestled in high school, ultimately winning 36 matches in his senior year of high school.  He went on to place 12th in the 103-pound weight class.  Maynard also began weight training, and was awarded the title of GNC’s World’s Strongest Teen by bench pressing 23 repetitions of 240 lbs. The same year, he received the ESPN Espy Award for Best Athlete With A Disability in 2004. Maynard appeared in both Vanity Fair and the Abercrombie & Fitch Stars on the Rise catalog.  He was also the recipient of the 2004 President's Award for the Sports Humanitarian Hall of Fame.   He went on to attend the University of Georgia and was a part of their wrestling team, but left shortly after starting his education to promote his book and pursue a speaking career. 

He’s accomplished so much, even though he has access to many excuses to not be able too.  Think you have a challenge in your life?  Kyle has a challenge every day, yet, he succeeds in almost everything he does.  Listen in since you too can learn what it means to have no excuses.

You can subscribe to the podcast here via iTunes or Stitcher.   

Resources and Links

www.twitter.com/kylemaynard

www.kyle-maynard.com

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Dec 22, 2015

Jay frequently speaks at some of the best conferences worldwide also has an amazing resume of companies he’s worked at like @hubspot and @google. How do we identify our unfair advantage as a business/marketer and how do we communicate that so the world knows it?  Jay Acunzo and the host John Siracusa have a great conversation on this and a few other related subjects.  

 

 You can subscribe to the podcast here via iTunes or Stitcher.   

Or listen online here

Resources and Links

Twitter.com/@jay_zo

http://www.sorryformarketing.com 

 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Dec 15, 2015

Video. Probably one of the most effective content pieces to a social media strategy.  But how can a bank or credit union use it effectively?  Subscribe and listen to this fun, amazing, and very practical interview with @bryanfonville @joenesbitt from @CentralNatlBank discussing with @johnsiracusa how to get started creating effective videos from a behind the scenes look.  Their videos are a must watch.

 

You can subscribe to the podcast here via iTunes or Stitcher.

Resources and links

www.youtube.com/CentralNatlBank

www.twitter.com/CentralNatlBank

www.facebook.com/centralnatlbank

www.instagram.com/centralnatlbank

www.cnbwaco.com

 

About the host

 

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Dec 8, 2015

In this episode the host @johnsiracusa interviews marketers from banks and credit unions from across the USA to discuss what makes a great social media and banking/credit union conference.  

Resources and Links

 

Banks and Credit Unions on this podcast.

Rachel Schwab from Equitable Bank

www.twitter.com/Equitable_Bank

www.equitablebank.com

www.linkedin.com/in/rachelschwab

 

Monica Baker & Allen Halas from Pyramax Bank

www.twitter.com/PyraMaxBank

www.pyramaxbank.com

www.linkedin.com/in/allenhalas

www.linkedin.com/in/monicawbaker

 

 

Lisa Davis from Idaho Central Credit Union

www.twitter.com/idaho_central

www.iccu.com

www.linkedin.com/in/lisagraef

 

 

Bryan Fonville from Central National Bank

www.twitter.com/CentralNatlBank

www.cnbwaco.com

www.linkedin.com/in/bryanfonville

 

Lee Gilder From Picatinny Federal Credit Union

www.twitter.com/PicaCreditUnion

www.picacreditunion.com  

www.linkedin.com/in/lee-guilder-7531034b

 

Jim Donnelly From Bangor Savings Bank in Maine

www.twitter.com/bangorsavings

www.bangor.com

www.linkedin.com/in/jim-donnelly-4393677

 

Ashley Scroggins From West Community Credit Union & Tiger Credit Union

www.twitter.com/westcommunitycu

www.westcommunitycu.org

www.tigerscu.org

www.twitter.com/tigerscu

www.linkedin.com/in/ashley-scroggins-6230a323  

 

Jessica Flax First National Bank of Hutchison

www.twitter.com/FNBFirst  

www.fnbhutch.com

www.linkedin.com/in/jessica-flax-b085b0b4

 

Nicole Phillips From Bright Star Credit Union

www.twitter.com/BrightStarCU

www.bscu.org

 

Amy Minash From Centennial Bank Colorado

www.twitter.com/centbanking

www.centennialbanking.com

www.linkedin.com/in/bankmarketingexpert

 

 

Kate Cwieka From  Avidia bank

www.twitter.com/avidiabank

www.avidiabank.com

www.twitter.com/BankSmartKATE  

www.linkedin.com/in/katelin-cwieka-6612558a

 

Roger Sundermeier From First Arkansas Bank & Trust

www.firstarkansasbank.com

 www.twitter.com/fabandt

www.linkedin.com/in/rogersundermeier

 

 

About the host

John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Dec 1, 2015

In this episode the host @johnsiracusa & his guest @JoePulizzi discuss the difference between social media and content marketing with a powerful understanding of strategy moving forward.  At the end of the day what's the business sense of your efforts.  There are clear concise understanding with actionable steps to implement moving forward.

 

You can subscribe to the podcast here via iTunes or Stitcher.  

 

Resources and Links

twitter.com/joepulizzi

http://contentmarketinginstitute.com  

Buy his book http://contentmarketinginstitute.com/content-inc/ 

About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 24, 2015

Before a financial Institution creates any major initiatives to gain new customers, they must understand their market first.  With that, financial institutions must also create a consistent way to continual way to re-understanding the ever-changing market in which they serve.

 

You can subscribe to the podcast here via iTunes or Stitcher.  

 

Resources and Links

twitter.com/mi_sullivan

formarketinsights.com

 

About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 17, 2015

In this episode the host John Siracusa interviews Marty Weintraub on the true difference between earned & paid media.  Getting true and powerful understanding of content and distribution, to learn very practical guide with at least 3 takeaways.  This interview included chock full of statistics, insight and energy.  We also discussed the difference between Demographics and Psycho Graphics.  Targeting is a must.  Powerful interview.

 

Yes, he does sing Kumbaya, multiple times

 

You can subscribe to the podcast here via iTunes or Stitcher.  

Resources & Links

twitter.com/martyweintraub

aimclear.com

 

 

About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 10, 2015

Episode 025 @petershankman

In this episode the host @johnsiracusa interviews @petershankman Enjoy the Zombie attack.

 

You can subscribe to the podcast here via iTunes or Stitcher.  

 

Resources and links

Hey, you never know http://www.cdc.gov/phpr/zombies.htm

http://shankman.com/ 

twitter.com/petershankman

http://www.zombieloyalists.com/

 

About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Nov 3, 2015

Banking, an industry that has been turned on its head. Yet, it’s one of the most lagging industries in regards to adaptation.   Ideas and innovation are everywhere in banking as long as we are open to see it. 

 

Innovation is all about deeply understanding consumer habits and building ideas that connect dots so adoption happens.  Essentially, purposefully thinking about answering the right questions rather than assuming that we are a bank and this is what banks do. 

Listen in and hear his story, it’s very interesting.  High customization is the future, what can a financial institution do to customize their offering?

 

You can subscribe to the podcast here  via iTunes or Stitcher.

 

Resources and links

www.twitter.com/BoldfaceGear

www.boldfacegear.com  

About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

 

Oct 27, 2015

You may feel that Google Plus is valueless as a marketer, with that you would be wrong.  When you hear @marktraphagen talk about it G+, it makes you want to jump on right away.  G+ connects people by interests and may be able to create an audience for you.  I always love talking with Mark since he always has the ability to break very complex data and break it down.  Is there any SEO benefits of using G+? What is a personalized search?  All questions that marketers who care about Search engine marketing to learn about. 

 

Mark Traphagen is Senior Director of Online Marketing for Stone Temple Consulting, a digital marketing agency serving Fortune 500 brands. Mark has over 140,000 organically-earned social followers, and is a sought-after speaker, writer, and thought leader on the topics of SEO, social media content marketing, and personal branding. He writes regularly for major industry publications such as Moz, Search Engine Land, Marketing Land, and more.

 

Resources and links

Here’s a link to his Marketing Land column on the future of Google+ that he referenced during the show: 

http://marketingland.com/new-google-plus-will-tighter-focus-lead-success-137129

twitter.com/marktraphagen

twitter.com/stonetemple

www.stonetemple.com 

 

About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

 

Oct 20, 2015

Most banks would like to grow like a startup, although there are not many examples @connectonebank is a powerful one.  They grew from $500,000,000 to 3.7 billion in a few years.  But how?  Listen in executives, this is a powerful one.

 

What makes the biggest impact on growth?  Listen and learn

 

Resources and links

www.cnob.com

www.facebook.com/ConnectOneBank

www.twitter.com/ConnectOneBank

www.gplus.to/connectonebank

www.linkedin.com/company/connectonebank 

http://www.americanbanker.com/bankthink/how-banks-can-hack-millennial-employees-minds-1074006-1.html

 

About the author

 

About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Oct 13, 2015

In a recent article on American Banker, Tech Reporter @MaryMWisniewski interviewed the host @johnsiracusa on banks like @umpquabank who podcast.  So, why not build a podcast on podcasting?  Great idea until @MaryMWisniewski took charge. 

 

This show was a lot of fun to say the least.

 

Resources and links

Mary’s work on American Banker

http://www.americanbanker.com/authors/1594.html

Umpqua Bank podcasting article

http://www.americanbanker.com/news/bank-technology/umpqua-podcast-shows-industrys-move-to-unconventional-marketing-1076855-1.html

Mary’s social channels

twitter.com/MaryMWisniewski

https://plus.google.com/116636352086897305074/posts

https://www.linkedin.com/pub/mary-wisniewski/b/578/3a7

 

About the host

John Siracusa is the President and CEO of mOSa Marketing, a company dedicated to helping retail financial institutions grow within their markets by building powerful social media campaigns that effectively attract and engage within their communities. A popular industry speaker, he teaches banks to connect with customers, and their community at large. In other words, he believes in creating a social experience your customers can’t walk away from. His innovative articles are featured in American Banker, The Financial Brand, BAI, and other financial publications. He’s the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.

Oct 6, 2015
In this episode the host @johnsiracusa talks with the social media team @nasa. Look at the stars and connect with one of the 500 social media channels of @nasa.  We also discussed the change of communication from the lunar landing in 1969 which was primarily viewed through television compared to today which @nasa is mars and further.
 
 
Listen in it was great
 
Resources and Links
 

http://industry.shortyawards.com/nominee/7th_annual/ozh/nasa-social-media

 

http://www.wired.com/2015/07/nasas-social-media-strategy-genius-kinda-maddening/

http://www.nasa.gov/smap-nasasocial

 

https://www.youtube.com/watch?v=_3vVjyqkwrw

Sep 29, 2015

In this episode, the host John Siracusa discusses with Mickie Kennedy from @ereleases about how to get press releases to provide powerful results.

Sep 22, 2015

In this episode the host @johnsiracusa discusses w/ Jeffry Pilcher from @financialbrand dives deep into data analytics.  The Financial Brand which has approximately 1.6 million readers representing over 200 countries worldwide has tons of data to analyze.  Listen to this episode to learn about segmentation to personalized experiences based on data and much more.   

Links and resources

Links to Data Analytics articles on The Financial Brand:

http://thefinancialbrand.com/research/data-analytics

http://thefinancialbrand.com/tag/big-data

Website & Social

www.twitter.com/financialbrand 

www.thefinancialbrand.com

 

The Financial Brand Forum

An annual conference for marketing executives working in the banking industry held every May.

www.financialbrandforum.com

Sep 15, 2015

Today we live in a very social world, although retail financial institutions must have proper disclosures and comply with different forms of regulations, they must be social as well.  Who better to learn from then Brian Fanzo who had the highest civilian security clearance by the department of defense in cyber security and is one of the most Social people I know.  

 

Resources and links 

You can follow Brian 

Twiiter.com/isocialfanz

www.isocialfanz.com

www.linkedin.com/in/brianfanzo 

Sep 8, 2015

Building an editorial calendar as a brand marketer is more important today than ever, since, it organizes, helps with compliance obstacles.  There are many tools within and outside of banking to get organized with your content.

 

 

Strategy through measurements of effectiveness was discussed as well

 

Resources and links

 

https://twitter.com/hugeinc

https://twitter.com/toscafasso

https://www.linkedin.com/in/toscamarie

 

 

Dashboards she recommended

 

http://divvyhq.com

https://percolate.com

https://contently.com

http://www.skyword.com

 

Dashboards specific to banking as provided from the companies that provide them:

 

Hearsay Social offers the Predictive Social Suite for advisors where they can manage all of their social and web presences from a single easy-to-use dashboard. Our suite solution uses predictive technologies to help financial advisors and insurance agents identify opportunities that are broadcast by clients and prospects and guides them to follow up with the right message at the right time. Learn more at http://hearsaysocial.com/product/overview

 

Social Smart is a social media marketing and compliance solution that allows companies interact with social media on a scheduled or ad-hoc basis to expand marketing reach in a low-risk compliant manner. Try it now at www.isocialsmart.com

 

ICBA tool

http://icba.socialassurance.com/.

Sep 1, 2015

The banking industry is no stranger to disruption, which is facing challenges from all directions; regulations, technology innovation, new marketing communications the list goes on and on.  Industry veteran John McWeeney CEO of @njbankers discusses some of the challenges up ahead for banks and how to overcome them.  

 

 

Resources and links

www.njbankers.com

https://twitter.com/njbankers

Aug 25, 2015

Most companies use the excuse that now is not the right time to implement social media because of ____________ (fill in the blank)  @scottmonty was head of global social media at Ford Motor company during the time that Detroit was going through a meltdown. 

 

In this episode learn why Ford went all-in on digital and how they dominated in social while everyone else had a wait-n-see attitude.

 

FYI on Scott.

 

Scott Monty was ranked by The Economist as #1 atop the list 25 Social Business Leaders and by Forbes as one of the top 10 influencers in social media, Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

 

From 2008-2014, Scott was head of social media at Ford Motor Company and held the title Global Digital and Multimedia Communications Manager. He advised on social media activities across the company, from influencer relations to marketing support, customer service to internal communications and more. Prior to joining Ford, Scott was part of a strategic consultancy specializing in digital and social media and an advertising and marketing firm focused on technology and health sciences.

 

Scott has been featured in hundreds of news and business publications in print and on the web, in dozens of books, and on a variety of mainstream media, including Bloomberg, NBC, NPR, CNN, Fox Business, The Wall Street Journal and more. Scott is a recognized thought leader in the communications and marketing industry and frequently speaks at events around the world.

 

Resources and links

Twitter.com/scottmonty

Linkedin.com/in/scottmonty

www.scottmonty.com

http://www.scottmonty.com/p/consulting.html 

 

 

Aug 18, 2015

In this episode the host, @johnsiracusa and @leeodden discuss how to target social media influencers in your market which can propel your brand to a new level of engagement and effectiveness VIA social media.  This tactic alone can quadruple your results online.

 

 

Influencer marketing blog post.

http://www.toprankblog.com/2015/01/influencer-marketing/

 

The influencer tool @leeodden mentioned

http://traackr.com/blog/2015/08/traackrs-relationship-funnel/

 

@leeodden agency site:

http://www.toprankmarketing.com

 

 

Aug 11, 2015

Connecting with and pitching to reporters today in this very social and fast moving world is getting tougher by the day.  Reporters are inundated with pitches on a daily basis.  Most reporters and journalists are overworked and on tight deadlines, but they still need stories, your stories. In this episode the host @johnsiracusa discusses w/@gregory in detail how integrate technologies and relationship building with reporters and journalists so to have a better opportunity to get your pitch noticed.  Most importantly they discuss what tactics to avoid which may get you black listed and branded as a bad source of information to reporters.

 

This is not an episode you’ll want to miss if you are looking to increase your public relations strategies in 2015-2016.

 

 

Resources and links

 

@gregory

www.linkedin.com/in/galant

www.muckrack.com/gregory

www.sawhorsemedia.com

@sawhorse

www.venturevoice.com

www.shortyawards.com

@shortyawards

www.youtube.com/user/shortyawards

www.muckrack.com

 

@muckrack

Aug 4, 2015

Ann Chen, formerly @ICBA now with @CitizensEdmond run by a top social bank executive CEO @jillcastilla discusses with the host @johnsiracusa how a bank should create an effective social media strategy.    In this episode, Ann shares great practical advice for any bank wanting to build a social media strategy to learn from and follow. She believes community banks are perfectly positioned for the future.

 

Ann Chen’s article https://www.linkedin.com/pulse/4-reasons-why-community-bankers-social-powerhouses-ann-chen?trk=mp-reader-card

 

Follow Ann on Twitter @annj_chen 

Follow Citizens Edmond on Twitter @CitizensEdmond 

(ZMOT Study) Zero Moment of Truth Report https://ssl.gstatic.com/think/docs/2011-winning-zmot-ebook_research-studies.pdf

 

 

Jul 28, 2015

Video is a vital tactic all bank marketers should use in order to have major marketing & branding wins.  In this episode, the host, @johnsiracusa interviews Whitney Hahn of Digital Bard to discuss video strategies from planning, production, to measurements.

 

Information on creating and submitting video sitemaps to Google: https://developers.google.com/webmasters/videosearch/intro

 

 

Download an ebook on youTube channel hacks for Business. http://www.digitalbard.com/communicators_youtube

 

Facebook.com/digitalbard 

YouTube.com/digitalbard

Vimeo.com/digitalbard

 

Twitter @bardvideo 

Jul 21, 2015

A positive customer experience can relate directly to a bank's bottom line.  Customer Service is not the only factor of the customer experience.  In this episode the host @johnsiracusa interviews customer experience expert @Katefeather from @peoplemetrics on the foundations and value of a great customer experience.  Get shocked when you learn that a great customer experience may not be what you thought. 

Download some research created exclusively for retail banking http://info.peoplemetrics.com/2013_mecx_retail_banking_download  

Peoplemetrics blog  (http://www.peoplemetrics.com/blog)

 

Zero Moment of Truth Report https://ssl.gstatic.com/think/docs/2011-winning-zmot-ebook_research-studies.pdf

Jun 30, 2015

In this final episode of the 3 part story-telling series, the host John Siracusa reveals the finally to his story of getting brain surgery.

 

Jun 23, 2015

In this episode the host, John Siracusa Tells a story to showcase storytelling in social media.  

Jun 16, 2015

In this podcast, the host John Siracusa tells a story to explain story-telling and social media.  This is 1 of a 3 show series on story-telling

Jun 9, 2015

In this session the host John Siracusa discusses with Eric Cook  from WSI, measuring “value” (ROI)  of social media for banks and credit unions.

Jun 2, 2015

In this session the host John Siracusa discusses with Mark Arnold from on the Mark Strategies, the art of selling via social media for banks and credit unions.

May 26, 2015

In this episode John Siracusa discusses getting the compliance process right within a social media strategy at a bank with Ben Pankonin, CEO Social Assurance.

May 19, 2015

In this episode the host John Siracusa discusses with Dawn Melesko from @bankmobile how social media has changed the banking business model and how a bank needs to respond to this change in order to make a measurable difference to a banks bottom line.

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